In today’s business landscape, having an online store has become essential for all types of businesses, ranging from small enterprises to large corporations. Choosing the right platform is crucial in this process, and PrestaShop stands out as one of the best alternatives in the market due to its flexibility and customization potential. However, a decisive […]
How to write a review on Google
There is a lot of talk about how important customer opinions and reviews are in SEO. But in this post we want to talk specifically about Google reviews. Those that we find so hard to leave but that we so impatiently expect from our online customers. So let’s start step by step and then get […]
Top Free SEO tools to rank on Google
When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done. As you know, in […]
Methods to combine online and offline marketing
We are completely digitalized, it’s a fact. We spend more and more time connected to the Internet, we use Social Networks to keep up to date with the news of the world around us and we shop from our Smartphone. Twenty years ago this was utopia, when the first cell phones were just beginning to […]
Optimization of Google Shopping ads in Shopify
in the competitive world of e-commerce, Google Shopping Ads optimization is essential to stand out and achieve success. Google Shopping Ads on the Shopify platform represent a powerful tool to promote your products directly in Google search results. In this article, we explore in depth the key strategies to optimize your Google Shopping Ads on […]
Is email marketing effective?
Email marketing is one of the most effective marketing strategies today. Its actions are applicable to all market niches and allow you to achieve numerous objectives. Increasing traffic to your website, building customer loyalty and generating direct sales are just some of the advantages of email marketing. The answer is yes. Email marketing is effective. […]
What is the open rate and how to improve it
Although there are many resources that we can use to publicize our products, promotions and the way we work, the truth is that very few reach the levels of success that email marketing offers. This provides us with a wide range of metrics that will give us a deeper and more sincere vision of its […]
Audiences in Google Ads: what are they and what do you need to know?
In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
What is a Promotional Email in Email Marketing
Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]
How to create quality content for social networks? Get it with your Blog
Social Networks are a fantastic channel to promote and publicize your Online Store, there is no doubt about that. However, quality content is essential and sometimes, without good management, this content is conspicuous by its absence. In today’s post, I want to explain how it is possible to have quality content on your Social Networks […]
What is valuable content: examples and reasons why you need it
Since companies are in digital environments, they have evolved to show the user much more than just their products or services. This has come to be so, to the point of having on the lips of all Digital Marketing experts a very important concept “value content”. In today’s post we are going to see what […]
Get your customers to find you on Instagram
Instagram is becoming a more and more powerful Social Network, adding new features to sell, such as Instagram Shops or the Instagram Map functionality. One of the most common problems within those businesses present on Instagram, is not finding the ideal customer within this Social Network. That’s why today I want to tell you how […]
Make money by making your Blog Convert
In this post I want to explain how to make money with your blog, usually we create a blog with the intention of gaining visibility and improve the brand image and leave aside the possibility of monetize or make money with your blog. The digital world today offers many possibilities to earn money through content […]
What is CTR, how to calculate and optimize it?
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
Examples of Successful Newsletters in the Ecommerce World
In the busy world of e-commerce, digital marketing strategies play a key role in attracting and retaining customers. Among these strategies, sending newsletters has become a powerful tool for online stores. A well-designed and executed newsletter can generate loyalty, increase sales and strengthen customer relationships. In this article, we will explore different examples of successful […]
The importance of the Landing Page in Google Ads
The Landing Page in Google Ads is one of the last links in the chain of SEM actions that we can optimize in our advertising campaigns. Once the user has clicked on one of our ads, he will reach a page whose composition and optimization is important to achieve our goals. What is a Landing […]
How to do Keyword Research effectively
In this post I want to talk about a fundamental aspect of SEO positioning, conducting a Keyword Research, the search and analysis of keywords should be the basis of the SEO of any website. One of the most important stages of search engine optimization is the realization of a list of target keywords. For your […]
Surveys to improve customer experience
Good customer service equals good customer experience. “What do my customers want?” This is the question that concerns every organization today. That’s why we’re going to learn how to use surveys to improve the customer experience. Many companies have already grasped the fact that creating great products and services is only part of the business. […]
Does duplicate content affect the positioning of my online store?
Today I want to talk about a very important SEO factor and one of the most common mistakes when developing content: duplicate content. Duplicate content a priori may not be a problem, because you as a webmaster will think “I’m just explaining to the user what my product or service is about”, but the truth […]
What is Packaging. And how to pack correctly
After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]
301 redirects for your ecommerce. What they are and how to manage them
When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. what is […]
Mega Guide to have a Corporate Blog
If you still don’t know how important it’s to have a corporate blog in your business, take a seat, because we’re going to explain it to you in this mega guide. For starters, in case you haven’t noticed, just take a look at the Internet search results and you’ll see that for almost any information […]
What it is and How to Use Google Keyword Planner
Whether you frequently use the Google Ads platform or if you are starting out in the world of online advertising through ads on the search network, you should know what is Google Keyword Planner or also called the Google Keyword Planner. With Google Keyword Planner you will improve the results of your campaigns thanks to […]
Personalisation is about getting to the heart of customers
In They Live, one of director John Carpenter’s most famous films, the main character is confronted with a harsh reality: we are controlled by an alien race that gets into our heads through big brands and the excessive consumption of the same products, over and over again. Today the reality of fiction is becoming more […]
PrestaShop or Woocommerce? Which one to choose for your online store?
When opening an online store, there are always decisions to be made. One of the most important is which platform to host it on. Today we face one of the giants in ecommerce, PrestaShop, to one of the emerging giants, Woocommerce. Although PrestaShop was born in 2007 with the sole purpose of being an ecommerce, […]
What is AMP and why should I use it in my online store?
AMP stands for Accelerated Mobile Pages. That is, it’s a way for your pages to load faster when they’ve been found through Social Networks or Google, – which you know loves it when the user doesn’t have to wait. And when we say pages, we also mean AMP in an online store, although where exactly […]
What is Crowdlending and how does it work?
Despite the wide range of free services offered by the Internet, in order to create quality commercial projects, companies and online businesses, a significant investment is required. Buying domains, hosting and other resources for logistics is not an easy or cheap task. As with any business, web projects of this type need to be financed […]
Artificial intelligence and marketing. Examples and uses
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Marketing in your ecommerce shipments
Marketing the shipments of your online store’s orders Last week we talked about how to pack your shipments to ensure their correct transport, as well as their perfect delivery condition. Ttoday we want to dig deeper into the subject and delve into the subject of shipments, so this article will talk about how to do […]
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