In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
Bad SEO and how to fight it
SEO dominates the web, and not only ecommerce, but EVERYTHING, because everyone wants to be well positioned (from an online store, to a corporate website, through a blog, a facebook group, a youtuber… that’s how it is. If you search on Google to learn SEO you will find that there are more than half a million pages on how to position your projects and get rich along the way.
Ideas to increase traffic to your online shop
In April, we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, and, days later, we published an infographic because we considered that it was very valuable information for any online merchant.
Well, today we offer you 5 more ideas to increase traffic to your store. Since knowledge takes no place, and everything that helps merchants who proudly display their “ecommerce business” flag, we consider that it is of obligatory diffusion.
How to monetize your YouTube videos
Making money through social networks can often be complex, especially when it comes to knowing where to start or how to achieve our goal in the time we have proposed. To be more specific, today we are going to talk about the most important and well-known social network of videos in the world. It has […]
Why is it so important to prioritize mobile devices?
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating, and now, our way of informing, interacting with each other, and consuming products and services. An online store owes half of its visits to a mobile device
Not only that, but it has also created new needs, as well as new behavioral practices. In just a few years of life, the revolution of applications, services and accessories that have emerged around smartphones seems non-stop. Our social life has been transformed, whether we like it or not, and although it started with the youngest, it is already beginning to take over all age groups (except, perhaps, the elderly). It has even reached such a level that it seems that everything is subordinated to them.
Don’t you think this is so? Let’s take a look at a series of current trends that have taken hold in a short time and that before seemed to us to be isolated cases
How easy is SEO?
There are some rules that should be followed as tips in any SEO project, however you must have an advanced technical knowledge, training in digital marketing and regular consistency to achieve the goals we have set.
What is Promotional Marketing. And examples
Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the […]
What is a WordPress widget and our must-haves
If you have WordPress or if you’re thinking on having one, knowing what a widget is, is something you can’t escape from. And while it may seem like a very obvious concept, it’s necessary that we understand it perfectly in order to bring widgets – and your WordPress website – to its full potential. What […]
How to create the right subject for your newsletter
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
What Bidding Strategies to Choose in Google Ads for your Project
When we start a project in SEM especially focused through the Google Ads platform, one of the main functions that we will have to configure will be the bid with which our ads will enter the auction for the keywords we choose. Knowing how the different types of bids work is important to be able […]
Instagram Shopping: What it is and Steps to set up
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
How to create an online store in Prestashop
Many of you have the idea or the intention to sell products online. If you are thinking of creating an online store but do not dare because you think it is very complicated, requires great technical knowledge or a high initial investment. Do not worry with this post I want to give you some tips […]
What is Facebook Ads: Quick Guide
You probably know about Facebook or Instagram ads, either because you’ve been told about them or because you’re a user of these Social Networks and you’ve come across them. If you want to know what Facebook Ads is, a fundamental pillar in Social Media Marketing and how it works, keep reading, we have prepared a […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use Wordpress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by Wordpress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Why you should use Google Ads
companies, by investing x money in Adwords, consider that their work is already done and that, simply by paying Google there is nothing more to do. SEM is exactly the same as SEO, but at an unprecedented level of professionalism and control. The future of advertising that we are already living in the present. Three reasons why you should use Adwords
Strategies for attracting new customers from Amazon to your online store
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
Content Marketing for eCommerce: the definitive solution
The content we show visitors in an online store, blog or any website is one of the main attractions for the user. The quality and usefulness of it are some of the most urgent demands of consumers in the digital space. The product or service you offer to your customers is clearly your main focus […]
Creative naming. Examples and techniques
One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. What is […]
Social Networks: Advantages and Disadvantages for your company
At this point in the movie, SEO is already a fundamental part of any ecommerce. Very few, if not practically none, of the online stores that swarm the internet do not know what it is or have not invested, minimally, in it. It is true that there are many who, fed up with the whole process, abandon it or leave it halfway, but everyone knows it.
What is a Community Manager?
A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks. Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, […]
Which are the most used Social Networks?
Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]
What is a StartUp? Useful Information
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
What is CTR, how to calculate and optimize it?
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
What is a Marketplace? Everything you need to know
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Branding: Turn your online store into a brand
The process of studying, elaborating and designing a brand is known as BRANDING, and the problem of 99% of businesses in Spain is that they have a logo, but no branding.
Most SMEs, small businesses and others, do not bother to work on a good impact study, to investigate the market in which they move, or to try to reflect certain logistical aspects in the brand. They simply hire a designer and ask them to make a “nice” logo. They jump straight to the last step, which is the creation of a brand design, but they miss a lot of fundamental aspects when it comes to creating a logo.
Learn the basics to create a proper branding
How to use negative Keywords
When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. What are negative […]
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