The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible […]
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Common SEO failures in ecommerce At this point, saying that SEO is important is redundant. Everyone knows by now that being well positioned is part of the key to commercial success on the Internet. In fact, we’ve been talking about it for years: Advantages and disadvantages of SEO Doing SEO without getting bored Tips to […]
The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in your online shop. It’s probably the most important statistic to take into account, because it refers to your direct profits. So, in principle, the goal of every good merchant should be to […]
In Ecommerce, the conversion funnel is everything. To optimize it, we need to develop a good usability plan. The concept of usability basically refers to the ease with which a user navigates through a website and accesses the information they’re looking for in a fast and easy way. If you think about how we behave […]
Marketing the shipments of your online store’s orders Last week we talked about how to pack your shipments to ensure their correct transport, as well as their perfect delivery condition. Ttoday we want to dig deeper into the subject and delve into the subject of shipments, so this article will talk about how to do […]
Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]
When we talk about creating a brand, most people understand that it is synonymous with “making a logo”, but really, it is much more than that. Creating a brand consists of developing the visual concept of a company, with all that this entails, which is the same as saying that we intend to give a specific personality to our business. Many businesses, especially in the online field, do not pay enough attention to this process and stay in “making a logo” and then the rest of your image does not go in line with it, leaving predefined themes and widely used, using styles and images heterogeneous and very different from each other, or have the website without defined colors, mixing many in a seemingly random way and without forming a sense between them.
Offline advertising is a form of advertising that doesn’t use digital channels, but we see it every day in our physical environment, such as billboards, television commercials, magazines, radio spots… These formats are becoming more and more common, so that online shops of all sizes advertise their services on television or in the written press. […]
When we have an online business, more specifically an online store or an ecommerce, in order to get the leads that we have set as a goal, such as sales, we must take into account a number of keys when planning our online advertising strategy. What is online advertising Online advertising are all the actions […]
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
EMAIL MARKETING I remember a handful of years ago, when social networks started with force and much noise in the virtual world, that all the famous marketing experts predicted the end of email marketing, arguing that it would become obsolete under the immediacy offered by social networks. According to them, email would be relegated to […]
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. What are flash sales? A flash sale is a type of promotion that lasts […]
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
What is SEM? What types of SEM are there? What is the difference with SEO and when should I use each one? All the answers in the post.
Today I want to show you how to install Google Analytics in Prestashop step by step We know that keeping track of what happens in our business is essential. In physical stores we know how to do it, we have been doing it for many years, but… how can we keep track for our ecommerce? […]
More than 40% of Internet searches are local. Therefore, as businesses, we must attack the best local searches, leaving global searches in the background.
For example, let’s imagine we have a medical practice in Zaragoza. Positioning for “medical practice in Zaragoza” is going to be 10 times easier than positioning for “medical practice” … but also, if we achieve it, this local chain will have a much higher conversion rate.
Therefore, local SEO is becoming more and more important every day. However, not all businesses work it and, therefore, if we are able to optimize our website for global factors we will get an incredible advantage over our competition.
Twitter is a Social Network famous for its dynamism and brevity when communicating with other users. However, since its interesting beginnings, we have not seen it evolve drastically, becoming one of the least daring in terms of new features. With Twitter Blue, we can finally see something new in the social network of the famous […]
In the real world we have independent shops on the one hand, that is, those stores that simply rent or buy a local (wherever) and perform their activity independently of the rest, and then we have the stores that are grouped in the same enclosure, which we usually call shopping center, in which many businesses share space together, taking advantage that it is an area specially designed to bring together different types of businesses and that the consumer can go there to buy everything, without having to go elsewhere. Well, marketplaces on the internet are something similar to a shopping mall, but in a digital version.
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
SEO dominates the web, and not only ecommerce, but EVERYTHING, because everyone wants to be well positioned (from an online store, to a corporate website, through a blog, a facebook group, a youtuber… that’s how it is. If you search on Google to learn SEO you will find that there are more than half a million pages on how to position your projects and get rich along the way.
In April, we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, and, days later, we published an infographic because we considered that it was very valuable information for any online merchant.
Well, today we offer you 5 more ideas to increase traffic to your store. Since knowledge takes no place, and everything that helps merchants who proudly display their “ecommerce business” flag, we consider that it is of obligatory diffusion.
Making money through social networks can often be complex, especially when it comes to knowing where to start or how to achieve our goal in the time we have proposed. To be more specific, today we are going to talk about the most important and well-known social network of videos in the world. It has […]
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating, and now, our way of informing, interacting with each other, and consuming products and services. An online store owes half of its visits to a mobile device
Not only that, but it has also created new needs, as well as new behavioral practices. In just a few years of life, the revolution of applications, services and accessories that have emerged around smartphones seems non-stop. Our social life has been transformed, whether we like it or not, and although it started with the youngest, it is already beginning to take over all age groups (except, perhaps, the elderly). It has even reached such a level that it seems that everything is subordinated to them.
Don’t you think this is so? Let’s take a look at a series of current trends that have taken hold in a short time and that before seemed to us to be isolated cases