For months we have been reporting on the communicative advantages of social networks, the importance of corporate presence within the profiles of the most massive platforms (Facebook, Twitter, Youtube…), but, along the way, we forget that many people and, specifically, many entrepreneurs, are not familiar with the use of these tools on a personal level. That is, they do not use them in their personal lives, or with their contacts. They simply have not had contact with them, and therefore, the advice we offer may not help them, because they do not know the tool.
The ever cunning cybercriminals are not indifferent to consumer trends and, just as they have been quick to develop all kinds of malware for smartphones, they are taking advantage of the rise of online commerce by creating fake stores designed to scam shoppers.
We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services? Let’s go […]
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At this point, to say that SEO is important is redundant. Everyone knows by now that being well positioned is part of the key to commercial success on the internet.
It’s a long, constant process with so many variables that you get lost before you even start. Everyone knows its importance, but not everyone knows how to do it well. And it’s frustrating not knowing why this is happening.
The average basket is the average amount a user spends in your online store. It is probably the most important statistic to take into account, as it refers to your direct profits. So, in principle, the goal of every good merchant is to increase the value of the average basket.
There are “tricks” to try to improve the quality and tracking of an online store, and that this has an impact on the average basket value. Prestashop has recently published a list of 5 basic tips, which are as follows
In Innovadeluxe we have always been known for being experts in customizations and “difficult” and “weird” jobs for Prestashop. That has always been our brand: Make the project that the customer wants, whatever it is (cheap prestashop stores, erp integrations for prestashop, custom projects for prestashop, custom themes for prestashop, desktop tools with tpv for prestashop, quality modules for prestashop, ….)
A modification highly requested and sought after by many entrepreneurs and traders is a platform where you can sell products from different manufacturers and to set a commission on each of the sales of that producer either for the portal or for the entrepreneur who manages it. This integration and modification we have already done and running for over a year, in several customers.
Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. A year ago, we were already talking about this new form of marketing, and in just a few months, this system has taken off impressively. Basically, the thing is that instead of charging your customers individually for each product, what you do is offer them a subscription service with a series of monthly possibilities to purchase products, without having to pay for the products.
How do you do this? What kind of models can you choose from?
If we offer the user the content they are looking for in the quickest way, the longer they will stay on our site and the sooner they will come back to visit us.
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. Contenido del artículoWhat is a Hook in PrestaShop?Types of HooksObservation or Display […]
It seemed that everything had been said, but no, the subject is much more than that, and since it is something that has not been dealt with, in generic terms, within ecommerce marketing, we are going to expand a little more on how to further improve our shipments. You may think that all this is superfluous, something that is not necessary, which is basically adding costs to the already tight prices of competing on the Internet
The homepage of any website tells the customer everything about what they need to know, and it’s even more important if it’s an ecommerce site, because you have to sell them something. Even if we have a good SEO and our customers get directly to product pages, they will go to the homepage to check what kind of online store it is before buying anything. The homepage is our business card and our main showcase all in one.
Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]
In this post I’m going to explain what options we have to add a blog in PrestaShop and how to integrate it into your PrestaShop online store, focusing on the WordPress option. This is necessary not only because having a corporate blog for an E-commerce is important, we’ll talk about this later, – although if […]
When we talk about creating a brand, most people understand that it is synonymous with “making a logo”, but really, it is much more than that. Creating a brand consists of developing the visual concept of a company, with all that this entails, which is the same as saying that we intend to give a specific personality to our business. Many businesses, especially in the online field, do not pay enough attention to this process and stay in “making a logo” and then the rest of your image does not go in line with it, leaving predefined themes and widely used, using styles and images heterogeneous and very different from each other, or have the website without defined colors, mixing many in a seemingly random way and without forming a sense between them.
The Backups or backups, are a fundamental practice, since, it will enable us, the recovery of all data and return to the original version, if a problem arises with our website. They can follow distinctive, problems for which we want to restore the original version, such as an error editing a file, a failed update, […]
Offline advertising is a form of advertising that doesn’t use digital channels, but we see it every day in our physical environment, such as billboards, television commercials, magazines, radio spots… These formats are becoming more and more common, so that online shops of all sizes advertise their services on television or in the written press. […]
When we have an online business, more specifically an online store or an ecommerce, in order to get the leads that we have set as a goal, such as sales, we must take into account a number of keys when planning our online advertising strategy. Contenido del artículoWhat is online advertisingMain online advertising formats for […]
November 11th is getting closer and closer, which as we know is Singles’ Day, and this day has a vital importance for e-commerce, since a large number of online stores celebrate this date one of the biggest sales campaigns of the year. AliExpress is one of the largest and most famous shopping portals in China […]
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
The Internet is a fantastic tool in many ways, however, it also has its drawbacks and dangers. One of them is the rise of a new type of crime, called cybercrime. Among the attacks carried out by cybercriminals is Phishing. If you want to know what Phishing is, some examples and the keys to avoid […]
I remember a handful of years ago, when social networks started with force and much noise in the virtual world, email would be relegated to work issues, that even the private and chat would replace other platforms like Skype … however, social networks have not replaced all this. Curiously, not only have they not finished with their “obsolete” brothers, but they have made them evolve, feeding on the networks themselves, to increase their portfolio of services and effectiveness.
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. Contenido del artículoWhat are flash sales?How and when to make flash sales?Advantages of flash […]
We live in Spain. A country in which, in the middle of 2013, there are still millions of people afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For lack of knowledge of how the system works, for lack of need, or simply out of pure distrust towards ecommerce, the thing is that millions of potential customers are lost for this reason
There are studies that indicate that this trend will disappear almost entirely within a decade, but until then, the only way we have to combat it is through alternative payment modules: Direct debit and cash on delivery.
Uno de los grandes olvidados del ecommerce, y del mundo web en general, es la página de “sobre nosotros”. Por pereza o porque no le dan mucha importancia, la mayoría de las empresas dejan esta sección un poco aparcada. Dando la típica explicación escueta sobre lo que se hace, o referenciando directamente a la página de contacto.
Esto es un error que se paga caro, ¿Por qué? Pues porque en un mundo donde existen decenas de miles de ecommerce, la página “sobre nosotros” es la principal fuente de consulta de un cliente para informarse sobre quién eres.
What is SEM? What types of SEM are there? What is the difference with SEO and when should I use each one? All the answers in the post.