If you’re in search of a versatile platform to run your B2B online store, look no further than Shopify. While it’s true that Shopify has gained renown for its focus on B2C ecommerce, we shouldn’t overlook the valuable tools and features it offers to meet the demands of business customers as well. In this post, […]
Tips to position your online store
Did you know that 5 out of 10 companies do not take any action to position their online store in search engines? That is, half of the companies are not taking advantage of the great opportunity to be visible on Google. We want to tell you some tips to help your online store gain visibility […]
What is Packaging. And how to pack correctly
After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]
How to segment a subscriber base in Email Marketing?
If you use Email Marketing as a tool for your Online Store, you probably know how important it is to segment your subscriber base. In this post, I’m going to explain the keys to having a well-segmented subscriber base for your Newsletters and its benefits. Keep reading! what does it mean to segment a subscriber […]
301 redirects for your ecommerce. What they are and how to manage them
When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. what is […]
Mega Guide to have a Corporate Blog
If you still don’t know how important it’s to have a corporate blog in your business, take a seat, because we’re going to explain it to you in this mega guide. For starters, in case you haven’t noticed, just take a look at the Internet search results and you’ll see that for almost any information […]
What it is and How to Use Google Keyword Planner
Whether you frequently use the Google Ads platform or if you are starting out in the world of online advertising through ads on the search network, you should know what is Google Keyword Planner or also called the Google Keyword Planner. With Google Keyword Planner you will improve the results of your campaigns thanks to […]
Personalisation is about getting to the heart of customers
In They Live, one of director John Carpenter’s most famous films, the main character is confronted with a harsh reality: we are controlled by an alien race that gets into our heads through big brands and the excessive consumption of the same products, over and over again. Today the reality of fiction is becoming more […]
Tactics to make customers trust your online shop.
You’ve worked on a good design, you’ve worked on SEO, organized your stock, managed your logistics, adapted your prices to those of your competitors and you have decent traffic… but you still don’t get the right conversion rate. What’s going wrong? Why aren’t they buying from you? What the fuck do those damn consumers want! […]
Most Effective Strategies to Attract Traffic to Your Online Store
In the competitive world of Ecommerce, attracting traffic to your online store is crucial to the success of your business. With so many options available, it is important to implement effective strategies that generate visibility and attract the right customers. In this article, we will explore some of the most effective strategies to increase traffic […]
PrestaShop or Woocommerce? Which one to choose for your online store?
When opening an online store, there are always decisions to be made. One of the most important is which platform to host it on. Today we face one of the giants in ecommerce, PrestaShop, to one of the emerging giants, Woocommerce. Although PrestaShop was born in 2007 with the sole purpose of being an ecommerce, […]
What is AMP and why should I use it in my online store?
AMP stands for Accelerated Mobile Pages. That is, it’s a way for your pages to load faster when they’ve been found through Social Networks or Google, – which you know loves it when the user doesn’t have to wait. And when we say pages, we also mean AMP in an online store, although where exactly […]
Content Marketing, get the most out of it
In recent times it has become fashionable “Content Marketing” and has become a fundamental aspect of any digital strategy. Practically everyone thinks that Content Marketing is based solely on creating content, this is quite correct because creating content does not necessarily correspond to Content Marketing. There are 4 types of campaigns applied to Content Marketing. […]
What is Crowdlending and how does it work?
Despite the wide range of free services offered by the Internet, in order to create quality commercial projects, companies and online businesses, a significant investment is required. Buying domains, hosting and other resources for logistics is not an easy or cheap task. As with any business, web projects of this type need to be financed […]
How to optimize your Instagram bio correctly
The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible […]
Artificial intelligence and marketing. Examples and uses
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Common ecommerce SEO mistakes
Common SEO failures in ecommerce At this point, saying that SEO is important is redundant. Everyone knows by now that being well positioned is part of the key to commercial success on the Internet. In fact, we’ve been talking about it for years: Advantages and disadvantages of SEO Doing SEO without getting bored Tips to […]
Average Basket Size (ABS): What is it and how to improve it
The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in your online shop. It’s probably the most important statistic to take into account, because it refers to your direct profits. So, in principle, the goal of every good merchant should be to […]
Usability and how to optimise your conversion funnel
In Ecommerce, the conversion funnel is everything. To optimize it, we need to develop a good usability plan. The concept of usability basically refers to the ease with which a user navigates through a website and accesses the information they’re looking for in a fast and easy way. If you think about how we behave […]
Marketing in your ecommerce shipments
Marketing the shipments of your online store’s orders Last week we talked about how to pack your shipments to ensure their correct transport, as well as their perfect delivery condition. Ttoday we want to dig deeper into the subject and delve into the subject of shipments, so this article will talk about how to do […]
Best payment methods for your Ecommerce
PAYMENT METHODS Unless you’ve spent a decade (at least) holed up in a cave and 200 km away from the nearest town, you’ve probably had more than enough contact with the payment process in an online store. And, putting aside your merchant uniform and putting yourself in the shoes of a consumer, you’ve surely noticed […]
How Google Search Console can help your ecommerce
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
Learn what Flash Sales are
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. What are flash sales? A flash sale is a type of promotion that lasts […]
Alternative payment modules: Why?
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
Local SEO: conquering local rankings
More than 40% of Internet searches are local. Therefore, as businesses, we must attack the best local searches, leaving global searches in the background. For example, let’s imagine we have a medical practice in Zaragoza. Positioning for “medical practice in Zaragoza” is going to be 10 times easier than positioning for “medical practice” in general. […]
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