As you know, making an online store in PrestaShop requires the use of modules to adapt it to the needs of our business. Surely you already use many of them, but I want to show you which are, in our opinion, the essential modules for your PrestaShop online store. Essential modules for your PrestaShop online […]
Prestashop maintenance mode
Although many do not know it, there are some functions in PrestaShop that can be very useful in specific moments of the creation of our online store. And it is better to maintain absolute control of the movements and actions that will make us stand out from the competition. Otherwise, we could fall into catastrophic […]
How to leverage your online store’s blog to increase traffic and sales
In the vast world of e-commerce, where competition is fierce and customer attention is a precious commodity, your online store’s blog becomes much more than just an informative section. It stands as a strategic pillar that can make the difference between a static digital presence and a dynamic experience that attracts, captivates and ultimately drives […]
Tips to position your online store
Did you know that 5 out of 10 companies do not take any action to position their online store in search engines? That is, half of the companies are not taking advantage of the great opportunity to be visible on Google. We want to tell you some tips to help your online store gain visibility […]
Most common mistakes when integrating Google Shopping in PrestaShop
Integrating Google Shopping into your PrestaShop online store can be a great way to increase the visibility of your products and attract more potential customers. However, in the process of setting up and managing this integration, it is possible to make mistakes that can negatively affect the performance of your Google Shopping ads. In this […]
Choose the best template for your online shop
First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]
Average Basket Size (ABS): What is it and how to improve it
The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in your online shop. It’s probably the most important statistic to take into account, because it refers to your direct profits. So, in principle, the goal of every good merchant should be to […]
Multi-seller platform: The shopping center for PrestaShop
Innovadeluxe has always been known for being an expert in customizations and “difficult” or “weird” jobs for PrestaShop. That has always been our trademark: Produce the project that the customer wants, whatever it is (cheap PrestaShop stores, integrations with dropshipping providers, custom projects for PrestaShop, custom themes for PrestaShop, desktop tools with TPV for PrestaShop, […]
Usability and how to optimise your conversion funnel
In Ecommerce, the conversion funnel is everything. To optimize it, we need to develop a good usability plan. The concept of usability basically refers to the ease with which a user navigates through a website and accesses the information they’re looking for in a fast and easy way. If you think about how we behave […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
Best payment methods for your Ecommerce
PAYMENT METHODS Unless you’ve spent a decade (at least) holed up in a cave and 200 km away from the nearest town, you’ve probably had more than enough contact with the payment process in an online store. And, putting aside your merchant uniform and putting yourself in the shoes of a consumer, you’ve surely noticed […]
Alternative payment modules: Why?
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
Ideas to increase traffic to your online shop
Some time ago we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, – you have it here. And we even published an infographic because we considered that it was a very valuable information for any online merchant. Well, now we want to offer […]
Top PrestaShop SEO modules you need to know
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
PrestaShop Metrics. What it is and features
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
PayPal APIs: What They Are and How to Get Their Data
In order to achieve a higher number of sales in our stores, it is always advisable to offer different payment methods for users. And PayPal is one of the preferred payment methods for consumers. But if you want to install it in your online store, first of all, you will have to get the PayPal […]
What is a B2B business and how to build one with Prestashop
Before you start reading we inform you that this is a very interesting article that can help you and solve your life if you want to create a B2B business on the Internet and how to sell with a PrestaShop online store. Surely it will solve more than one doubt that may have arisen if […]
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