The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in your online shop. It’s probably the most important statistic to take into account, because it refers to your direct profits. So, in principle, the goal of every good merchant should be to […]
Innovadeluxe has always been known for being an expert in customizations and “difficult” or “weird” jobs for PrestaShop. That has always been our trademark: Produce the project that the customer wants, whatever it is (cheap PrestaShop stores, integrations with dropshipping providers, custom projects for PrestaShop, custom themes for PrestaShop, desktop tools with TPV for PrestaShop, […]
In Ecommerce, the conversion funnel is everything. To optimize it, we need to develop a good usability plan. The concept of usability basically refers to the ease with which a user navigates through a website and accesses the information they’re looking for in a fast and easy way. If you think about how we behave […]
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
In this post I’m going to explain what options we have to add a blog in PrestaShop and how to integrate it into your PrestaShop online store, focusing on the WordPress option. This is necessary not only because having a corporate blog for an E-commerce is important, we’ll talk about this later, – although if […]
When we talk about creating a brand, most people understand that it is synonymous with “making a logo”, but really, it is much more than that. Creating a brand consists of developing the visual concept of a company, with all that this entails, which is the same as saying that we intend to give a specific personality to our business. Many businesses, especially in the online field, do not pay enough attention to this process and stay in “making a logo” and then the rest of your image does not go in line with it, leaving predefined themes and widely used, using styles and images heterogeneous and very different from each other, or have the website without defined colors, mixing many in a seemingly random way and without forming a sense between them.
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
It’s no use spending a lot of money on a professional design for our store, if our product catalog does not generate any confidence. We return to the same thing: The important thing is not that they come, is that they come back. It is of little use to seduce the customer only through the price, because that is a continuous war in which we will neglect all the added aspects to optimize the price, which will result in the customer only make a purchase, thanks to the low price, but possibly not come back again. Unless they get another “bargain” that interests them… but that way, we will never create loyalty beyond special promotions.
In April, we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, and, days later, we published an infographic because we considered that it was very valuable information for any online merchant.
Well, today we offer you 5 more ideas to increase traffic to your store. Since knowledge takes no place, and everything that helps merchants who proudly display their “ecommerce business” flag, we consider that it is of obligatory diffusion.
This time we are going to focus on hosting. We talk about many things related to ecommerce in this blog, we also talk about marketing, SEO, design and trends, and, on days like today, we focus on technical aspects of the operation of our online store. It is true that each online store represents a world in itself, that sometimes not even the sector determines the inner workings of a specific ecommerce, because each company can run the business in its own way and that will determine much more its technology than, really, what it sells or fails to sell.
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
How to do International SEO International SEO is something that many online stores work on either from the beginning of their strategy or when they have already reached a level of sales that encourages them to try their luck beyond their borders. And that’s when it’s time to consider an international SEO strategy. However, in […]
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
It is important to be aware of the prestashop versions that are coming out to the market, since many times, upgrading to the latest one can imply many improvements for our ecommerce. Such as upgrading PrestaShop 1.6 to 1.7. The release of version 1.7 has been around for a long time, and it has been […]
You probably have an online store and don’t understand why you’re not selling as much as you expected. Your products look great, and they’re priced right! What’s going on? Well, are you sure you’ve created a good online store? Let’s go over a few characteristics that every basic online shop must have to be successful. […]
In order to achieve a higher number of sales in our stores, it is always advisable to offer different payment methods for users. And PayPal is one of the preferred payment methods for consumers. But if you want to install it in your online store, first of all, you will have to get the PayPal […]
When we are going to create a company, the business model will be determined by the type of product and, consequently, by the target audience. A B2B (business to business) business is one that carries out business to business transactions. In the field of e-commerce, a B2B online store focuses its sales to professionals, depending on the sector of activity