An online store product catalog is a great way to showcase your products and services. A well-designed product catalog will help you increase your sales and attract more customers. In this article, we will tell you how to create an online store product catalog with ease. Product catalogs are an important part of any business […]
Where do I find the products for my store?
Finding products for your store can be an overwhelming task. There are so many options and you don’t know where to start. The first step is to decide what type of products you want in your store. Do you want to sell clothing? Or maybe household items? Once you decide what type of products, you […]
Perfect packaging for our ecommerce
Packaging is often one of the most important parts of ecommerce; however, it also happens to be one of the most overlooked aspects. If you have launched your own online business, it is normal that you are anxious to start shipping to all parts of the country. That’s why it’s important to consider the type […]
Methods to combine online and offline marketing
We are completely digitalized, it’s a fact. We spend more and more time connected to the Internet, we use Social Networks to keep up to date with the news of the world around us and we shop from our Smartphone. Twenty years ago this was utopia, when the first cell phones were just beginning to […]
Think Global and Sell Local
BET ALSO FOR THE PHYSICAL BUSINESS Some time ago we published a post that talked about how to sell beyond your online store, in it, basically, we exposed a series of sites and strategies to be able to sell beyond, simply, your commercial platform. Today we want to follow that path, and we are going […]
The most in-demand digital professions
The most demanded digital professions are many and varied. Whether you have experience and what you are going to do is to improve your knowledge, or if you want to completely change your register, do not be overwhelmed, because you have many resources to achieve it. Most of the options we present can be explored, […]
Neuromarketing: the best tricks to increase sales
Neuromarketing We have been immersed for more than a decade in an information society where everything is collected, analyzed and investigated with the intention of improving all kinds of processes. If, since the origins of civilization, human beings have conscientiously analyzed both the nature of their decisions and the influences we received from the outside, […]
What is a Promotional Email in Email Marketing
Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]
Best cybersecurity tips to avoid risks
Cybersecurity has come about thanks to the massive use that is gradually being made of the Internet. Since always, when some service or technological advance triumphs and many people make good use of it, others do not do it so much. Cybercriminals take advantage of their computer skills to do as much damage as possible. […]
Types of SEO Keywords
Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]
How to do Keyword Research effectively
In this post I want to talk about a fundamental aspect of SEO positioning, conducting a Keyword Research, the search and analysis of keywords should be the basis of the SEO of any website. One of the most important stages of search engine optimization is the realization of a list of target keywords. For your […]
Spam Traffic: Fight Bots with Captcha
INTRODUCTION ABOUT SPAM, ROBOTS AND CAPTCHA TRAFFIC First an introduction before talking about spam traffic, ghost, robots or captcha, in which we put you in background about all this so that you do not find it out of the blue. We live in the era of big data, of data on absolutely everything and of […]
Does duplicate content affect the positioning of my online store?
Today I want to talk about a very important SEO factor and one of the most common mistakes when developing content: duplicate content. Duplicate content a priori may not be a problem, because you as a webmaster will think “I’m just explaining to the user what my product or service is about”, but the truth […]
Differences between Shopify and WooCommerce
When it comes to choosing the right platform for your online store, Shopify and WooCommerce are two names that stand out in the ecommerce landscape. There are some differences between Shopify and Woocommerce, each has its own features and advantages, and in this article, we’ll explain everything you need to know to help you make […]
The one-stop shop for VAT in the EU
Let’s talk about one of the biggest – if not the biggest, in fact – sales tax reforms for eCommerce. And it is that VAT changes apply in the EU. Do you know them? The regulation came into force on July 01, so we leave you in this article the main keys so that you […]
Choose the best template for your online shop
First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]
Daily tasks for an e-commerce manager
Online stores have given us a whole new set of habits as consumers. If in the past we used to keep an eye on our mailbox to see the advertising of our favorite store and go to see what’s new, now things work differently. And that’s why it’s important to know the daily tasks of […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Your online shop’s homepage
OUR HOMEPAGE The homepage of any website tells the customer everything they need to know, and it’s even more important if it’s an ecommerce, because you’re trying to sell them something. Even if we have a good SEO and our customers get directly to category and product pages, they will probably go to the homepage […]
Best payment methods for your Ecommerce
PAYMENT METHODS Unless you’ve spent a decade (at least) holed up in a cave and 200 km away from the nearest town, you’ve probably had more than enough contact with the payment process in an online store. And, putting aside your merchant uniform and putting yourself in the shoes of a consumer, you’ve surely noticed […]
How Google Search Console can help your ecommerce
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
What is Phishing? Keys and how to avoid it
The Internet is a fantastic tool in many ways, however, it also has its drawbacks and dangers. One of them is the rise of a new type of crime, called cybercrime. Among the attacks carried out by cybercriminals is Phishing. If you want to know what Phishing is, some examples and the keys to avoid […]
How to improve your ecommerce shipping
Initial considerations about shipping for e-commerce Shipping is one of the most important parts of any ecommerce. In fact, from a personal point of view, packages are the only physical contact that the customer has with our business. It’s the final result of our entire business relationship and, in turn, our main business card. Packaging […]
What is m-commerce? Pros and cons
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
How to create the right subject for your newsletter
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
Instagram Shopping: What it is and Steps to set up
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
How to sell online: A Complete Beginners Guide
Physical stores are having less and less visitors. Therefore, the vast majority of these establishments have had to transform their sales strategy to adapt it to the new forms of trade that exist today. Online sales have gained a lot of ground in the last decade and every day new businesses of all kinds are […]
Essential SEO metrics to measure your positioning
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use WordPress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by WordPress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Strategies for attracting new customers from Amazon to your online store
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
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