It’s no use spending a lot of money on a professional design for our store, if our product catalog does not generate any confidence. We return to the same thing: The important thing is not that they come, is that they come back. It is of little use to seduce the customer only through the price, because that is a continuous war in which we will neglect all the added aspects to optimize the price, which will result in the customer only make a purchase, thanks to the low price, but possibly not come back again. Unless they get another “bargain” that interests them… but that way, we will never create loyalty beyond special promotions.
This time we are going to focus on hosting. We talk about many things related to ecommerce in this blog, we also talk about marketing, SEO, design and trends, and, on days like today, we focus on technical aspects of the operation of our online store. It is true that each online store represents a world in itself, that sometimes not even the sector determines the inner workings of a specific ecommerce, because each company can run the business in its own way and that will determine much more its technology than, really, what it sells or fails to sell.
Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]
We could go on giving examples of sectors that have experienced an evolution in their sales (and growth) since the ecommerce boom has exploded, but if there is a sector that is living the “golden age” of its existence, that is undoubtedly the logistics sector.
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
It is possible that you have been working for several years in your online store and you think you’ve seen it all, or at least, you’ve seen a lot when it comes to electronic sales. You’ve already read, researched and even tried it in your own flesh, with all the consequences (positive or negative) that this has brought … You think that there is no no nook and cranny that you have not contemplated and considered, right?
Listing all the mistakes that damage SEO would take me an encyclopedia. But it’s not difficult to list the most common ones, and the ones that bring the most disastrous results. If you suspect you might be making any of them, don’t miss this Top 5 SEO mistakes. Not only will I talk about them, but […]
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
Many of you have the idea or the intention to sell products online. If you are thinking of creating an online store but do not dare because you think it is very complicated, requires great technical knowledge or a high initial investment. Do not worry with this post I want to give you some tips […]
Physical stores are having less and less visitors. Therefore, the vast majority of these establishments have had to transform their sales strategy to adapt it to the new forms of trade that exist today. Online sales have gained a lot of ground in the last decade and every day new businesses of all kinds are […]
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
If you’ve landed on this article, it’s because you’re going to use Wordpress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by Wordpress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
As I’m sure you’ve already heard, on May 25 the GDPR comes into force in Spain, or according to its acronym in Spanish, the RGPD. To keep it simple: the new Data Protection Law of the European Union. You could say that the GDPR is a law that “completes” the LOPD. It is much more […]
One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. What is […]
Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
Creativity is one of the characteristics that every company should encourage. Sometimes, many employers fail to get their work teams to bring enough innovation to make the company grow. In these cases, and it happens very often, everything stagnates and years go by doing the same activities without achieving a real goal. Being creative is […]
Opening your own website or online store is an exciting process: there’s nothing like presenting a project you’ve put hours of effort into to the world and seeing that it’s all been worth it. However, it’s no longer enough to publish some content and wait for your users to interact with your web project, read […]
The figures generated by eCommerce (electronic commerce) in recent years are increasingly amazing, many businesses see it more and more clear that the future is in the world of online sales. Despite the fact that ecommerce still only represents 20% of card sales (2018), its growth faces the clear decline of traditional commerce. Therefore, we […]
If you’re a fan of shopping, you should know what Black Friday is. But if you’re not, you should it just the same, so we’ve compiled in this post all the valuable information you need to know and tips for your store on Black Friday. Why? Because this day of the year is one of […]
Is it possible to create a landing page in WordPress? The answer is a resounding YES. There are excellent plugins that allow you to create and integrate this type of pages on your website. Here, I’ll explain step by step how to create a landing page with WordPress, which is free and very easy to […]
This 2019 marks three years since the referendum that approved the exit of the United Kingdom from the European Union, a process known as Brexit. Its effects didn’t take long to arrive once this exit was approved: the pound sterling began to lose value against the euro, companies and investors fled to other countries, among […]
PSD2? PSD2 Directive? Do these terms sound familiar? Do you know what we’re talking about? If you don’t, you’ll soon find out as it will affect your money and you’ll start receiving requests from non-banking companies asking for access to your financial data. The relationship established between banks and customers is going to start changing […]