Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
The Backups or backups, are a fundamental practice, since, it will enable us, the recovery of all data and return to the original version, if a problem arises with our website. They can follow distinctive, problems for which we want to restore the original version, such as an error editing a file, a failed update, […]
What is SEM? What types of SEM are there? What is the difference with SEO and when should I use each one? All the answers in the post.
More than 40% of Internet searches are local. Therefore, as businesses, we must attack the best local searches, leaving global searches in the background.
For example, let’s imagine we have a medical practice in Zaragoza. Positioning for “medical practice in Zaragoza” is going to be 10 times easier than positioning for “medical practice” … but also, if we achieve it, this local chain will have a much higher conversion rate.
Therefore, local SEO is becoming more and more important every day. However, not all businesses work it and, therefore, if we are able to optimize our website for global factors we will get an incredible advantage over our competition.
SEO dominates the web, and not only ecommerce, but EVERYTHING, because everyone wants to be well positioned (from an online store, to a corporate website, through a blog, a facebook group, a youtuber… that’s how it is. If you search on Google to learn SEO you will find that there are more than half a million pages on how to position your projects and get rich along the way.
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]
Welcome to this new post of Innovadeluxe, this time I want to talk about thin content in SEO, in addition to its importance and how it can affect the organic positioning of your website. First a brief introduction: the content is one of the pillars of SEO of any website, because at the end of […]
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
The user experience is one of the fundamental aspects of organic positioning, because as we know, Google has always looked after its users and they’re increasingly taking it into account. For this reason, in May 2020, Google announced what they call the Core Web Vitals, a series of metrics whose main goal is to help […]
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. What are negative […]
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
Within SEO there are many factors to take into account to keep your page well optimized for Google, such as quality content, Link Building strategies or technical factors. Another factor to take into account that we appreciate in SEO, has to do with user comfort in navigation, i.e. facilitate an intuitive navigation, so the user […]
The Bing search engine is, in our opinion, a great forgotten search engine in SEO strategies. Yes, it’s true, its penetration rate is nowhere near as high as Google’s 92% worldwide. But being the default search engine of Microsoft and Amazon Echo (Alexa), we shouldn’t lose sight of it. Which is why, in today’s post, […]
What are quality links? Basically they are links to our site from other pages, it is something that we seek to improve traffic and natural visits to our website and also to improve the positioning of certain keywords. The most important thing to control these links to your website are backlinks.
I’m sure that if you’re even the slightest bit interested in SEO for the sake of your online business, you’ve heard of Google Panda. And surely you know that it’s one of the various algorithms that Google has launched to determine the quality of the pages and decide whether or not they’re the best search […]
A priori, we’re all very clear about what a URL is. The address of a page, which “comes up in the browser, at the top”. But really, do we really know how to use them? Did you know that you can take advantage of them to improve your SEO positioning? Well, we’re going to give […]