There are few things more frustrating in SEO than waking up one morning, opening Search Console and discovering that a significant share of your organic traffic has disappeared. Sometimes it happens gradually. Other times, the drop is immediate: keywords that had remained stable for years fall out of the Top 3, pages that used to […]
What is the coverage rate in Search Console and how should it be interpreted?
One of the most common mistakes when working on the SEO of a website is assuming that Google is indexing all content correctly simply because the pages exist. The reality is quite different. In many projects, especially large e-commerce sites or websites with a lot of content, a significant proportion of URLs never actually make […]
How to Use Customer Reviews to Generate SEO Content
At InnovaDeluxe, we have spent years auditing online stores, and one of the patterns that still surprises us the most is this: stores with hundreds of customer reviews accumulated on their product pages that are not taking absolutely any SEO advantage of that content. It is like having a team of copywriters working for free […]
On-page and off-page SEO tactics you need to know about
In today’s competitive digital ecosystem, search engine optimization has become a fundamental part of any effective digital marketing strategy. If you have an online store or provide services as in the case of IDX Innovadeluxe, mastering SEO (Search Engine Optimization) is key to attract quality organic traffic, increase visibility and improve conversions. In this article […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]