Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty
You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the user interacts in some way with the brand
All this through different incentives and calls for attention that should generate the interest of potential customers, and whose ultimate goal is to close a sale or remember you.
In this article we tell you everything you need to know about promotional marketing, as well as some of the most effective examples that you can implement in any business.
Table of contents
What is promotional marketing?
Promotional marketing is the launching of special offers or actions that have the purpose of attracting consumers or users interested in the brand. Likewise, it is used to stand out from the competition, especially if they offer similar proposals.
Many believe that it is based simply on offering gifts to users with the aim of making them aware of the brand. For example, promotional gifts such as personalized fabric masksFor example, promotional gifts such as the “free gifts” are an extremely effective incentive for users, considering the special context in which we find ourselves
But the truth is that there are numerous strategies that you can implement depending on the product or service you promote and the characteristics of the customer profile you want to attract.
Besides, it all depends on the specific goals you have set as a brand
Marketing strategies with promotional gifts
Although the use of promotional gifts in marketing is one of the most used strategies, there are many actions that you can use to attract potential customers or to remember your brand for future actions and purchases.
If you enter Instagram it is likely that the first publications you see are promoting a sweepstakes. All brands do it, and specifically on social networks they make use of the collaboration of influencers.
The winner gets a gift from the brand, but first they have to meet all the requirements, which are usually aimed at generating more engagement. The gift can be a personalized cloth mask, as we mentioned before. Right now we all need to protect ourselves, so it is normal that they have gained so much popularity in recent months. But also a classic gift is a set of products with the logo of the brand, such as a pen, folder, diary. Or T-shirts, etc. It depends on the message you want to convey with the raffle. And there are many companies that are dedicated to it. For example, you can create your own personalized promotional gifts on websites like Maxilia.es.
Promotional gifts of the brand when buying a product or service
This type of action is very common in promotional marketing. With this you are contributing to customer loyalty, as well as increasing your visibility as a brand in the social circles in which that user moves. Here it depends a lot on your target and it is often a case of imagination to the power
Support a good cause
Promoting your products or services while supporting a good cause is an excellent marketing strategy. For example, there are brands that offer different types of training and propose to their users that, for each certificate issued, for each person who graduates, they will plant a tree.
And like this, there are numerous causes that, from your sector, you can support. All companies have a social responsibility and this is also a very powerful buying incentive for our potential customers.
See how effective these promotional marketing strategies are in your own business and let us know what you think of the experience.