Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies.
For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different.
Although it’s true that it’s one of the oldest digital systems on the Internet, an email is still useful and necessary to perform many actions. From subscribing to a blog you love, to buying any item on the Internet, if you don’t have an email, none of these actions are possible.
Unless the platforms you’re on have a notification and warning system of a different kind.
Either way, an email is still a useful resource. And if you still don’t know about it or you’re not very clear about its usefulness, we invite you to discover it all in this article. We’ll tell you what an email is, how to create a corporate email and what are the advantages of having one for your business.
Table of contents
What is an email?
The electronic mail also known as email or e-mail is a digital service that allows the exchange of messages between different users. This process is done through the connection between the different servers that work as senders and receivers of messages.
If we make an analogy to traditional mail, the servers would be the mailboxes. In fact, this is the name given to the different sections you have in your email account: inbox, sent, deleted, etc.
When you create an email account it must necessarily be protected with your username and password. A unique username and a password, preferably strong with alphanumeric characters, capital letters and special characters.
Email addresses use the @ to separate the username from the server where the email address is hosted.
Through this system it’s possible to send text messages, but also multimedia files such as images, videos, audios, compressed files, among others.
It’s an extremely useful resource that is widely used, especially in the business sector.
How to create a corporate email?
If your business has a presence on the Internet, it’s essential that you have your own email address. It gives a serious, professional and reliable image to the potential client. Besides, if you use your personal email address as your company’s communication tool, you’ll only get your inbox filled with spam.
The difference between a personal email and a corporate email is the username. This usually has the name of the person or department it represents, followed by the @ and the company name.
Although you can create a free email address for your company, for example email@example.com, emails that have the business name in it. They appear to be more professional.
(It’s worth noting that Gmail has an option for paid corporate emails.)
To display the name of the company in this way, you’ll have to hire paid web services. Although sometimes, email services are already included when contracting a hosting service for your company’s website.
As I mentioned before, it can also be done with Gmail, since it offers a service to create corporate emails that has many advantages. Or you can use other providers that you’ll find within your own hosting for your company.
In this sense, the essential elements to create a corporate email that allows you to host multiple email accounts are:
– Hosting: On the web you’ll find different options offered at different prices and with different functionalities. Find out which is the best alternative for your company.
– Domain: To create a corporate email account you’ll need your own domain that carries the name of your business.
With these elements you can create one or more digital email accounts for your company. How to do it step by step will depend on the hosting contracted and how you’ve configured this procedure.
It truly is an investment that is very worthwhile because it’s been proven that it transmits security and confidence to the user.
Benefits of email for businesses
In addition to the professionalism that a corporate email transmits, there are many advantages of having this digital tool, for the user and for the internal functioning of the company.
Below, we tell you all the benefits of personalized emails for companies both in internal processes and in the image projected by the company.
Main advantages of a corporate email
As we’ve told you at the beginning, a corporate email conveys seriousness and confidence, so it’s an important weapon for your business strategy.
Improves brand image
Having a company email that identifies the official channel through which users can communicate with it, will increase your brand image significantly.
This shows that you’re a serious company that takes the time and resources to invest in a corporate email. It denotes professionalism, something that is essential for the user when trusting a certain business.
It perfects the management
A corporate email account allows you to efficiently manage messages, as well as add new email accounts for everyone in the business. You can create groups and work lists that allow the internal communication of the company to flow easily and quickly.
A corporate email allows you to implement highly effective marketing strategies such as email marketing campaigns, through which it is possible to send information to your entire customer list.
Corporate email accounts allow you to diagnose and control the sending and receiving of all messages. This is essential to know which messages were received, if they were opened, which ones were rejected or those that did not reach their recipient.
This is essential information for any company whose corporate communication is done via email.
Compared to free or personal accounts, corporate email accounts have a higher level of security. Not only will you protect your company’s personal data and files, but also those of your customers, which influences the trust your business generates.
To do so, they feature extreme security measures such as firewalls, antivirus and advanced anti-spam systems.
As you can see, email is far from being an obsolete digital tool, quite the opposite. Both in personal accounts and corporate emails, the use of emails will continue to be essential for digital communication.
And although social networks are also a very important communication channel between consumers and different businesses, corporate email is the main resource for more formal communication processes.
Does your company have a corporate email? If so, tell us about your experience with this tool.