A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks.
Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, pronounced hundreds of times by the most experienced people in these platforms. It’s actually a pretty accurate statement, according to the way we communicate nowadays.
To achieve success in virtually any project, a Social Media strategy is of vital importance. It contributes to give visibility to the brand, attract new customers and much more. A community manager is in charge of these tasks and others that we will be talking about later.
In our Social Media agency, we have excellent professionals, in case you need to manage your social media marketing campaign.
So, let’s discover in this article what is a community manager, what are the specific actions performed and the benefits for a company or business (especially if it’s related to the digital world).
Contenido del artículo
Definition of community manager
The community manager is the person responsible for managing the online community of a company or brand. This professional is regularly found in the Digital Marketing department of companies or businesses.
Unlike what many believe, working with social networks is not just about creating an account and that’s it. It’s necessary to know deeply, not only the audience, but also the platform on which you’re working.
The lack – or misuse – of a Social Media strategy or an experienced professional in these actions, is the cause of daily failure of dozens of companies in the world. Therefore, it’s extremely important to rely on a community manager who can spread the best qualities of your business, creating a community loyal to your proposal.
This is precisely the true meaning of community manager.
The contributions of a community manager revolve around the creation of useful content for the audience. But, we know that this can also be done by any professional who is dedicated to digital writing. So what are the concrete actions that a community manager performs? Keep reading, we tell you everything you need to know.
What does a community manager do?
In general terms, a community manager is in charge of creating and managing an online community. Therefore, the first task of this professional is precisely to create and design that community on the Internet.
Knowing your audience
How do you do it? First of all, it’s necessary to know in depth who you’re going to address, who make up your target audience. Once you know them, you’ll discover which social networks they use the most and you’ll be able to create more specific campaigns on each of these platforms.
Identify the needs and pain points of your target audience and you’ll know what their real interests are.
Experts point out the importance of engaging opinion leaders in an online community. These types of users promote debate and interaction on social networks. Likewise, by influencing other users in some way, these opinion leaders will attract more people to your community.
Increase brand visibility
The next step for a community manager is to work on the visibility of the brand or company. Highlighting the most attractive positive elements for the audience. All this is achieved by sharing valuable and useful content for your users, always linking to the main website.
By sharing valuable content about the company, the community manager gets to increase traffic to the corporate website. This will also increase the number of potential customers and therefore, conversions.
The community manager must be a sociable person by nature, at least in the digital universe. Since it’s necessary to establish close relationships, especially with the audience, but also with industry professionals, opinion leaders, influencers and other users who can add value to the company and its Social Media strategy.
A community manager, in addition to attracting new customers and users that generate profits for the company, must also participate in customer service processes. To do this, it’s necessary to use the platforms (social networks) on which it works, answering questions, comments and suggestions from users.
For many companies, social networks are the most functional customer service channel.
Planning Digital Marketing campaigns
The community manager’s tasks aren’t only to post and share information about the products or services of the company. All these actions should be organized into well-planned marketing campaigns.
Whether for the launch of a new product/service or the promotion of discounts and offers, social networks are vital in any marketing campaign.
A proper management of the Social Media strategy depends largely on checking the results of the actions taken and the transformations that occur in the community as a consequence. Thus, the community manager must analyze data such as community growth, engagement, traffic, among other parameters.
These are just some of the tasks that are regularly assigned to the community manager. Although not all of them are contemplated in this list, I hope it helps you to get the general idea of the work that this professional does and the importance it has.
Benefits of having a community manager in your company
Surely, you can imagine what the advantages of having a community manager in your Digital Marketing team are. But, to make it clear, I’ll give you a quick list with the benefits that this professional can bring to your company.
1- Increases the presence of the personal brand on the network.
2- Maintains a constant and close relationship with users.
3- Humanizes the brand.
4- Achieves greater reach to different types of audience.
5- Disseminate the contents adapting to the platform.
6- Build customer and target audience loyalty.
All this contributes, in general, to increase the revenue and profits of the company, increasing not only the number of users, but also the quality of the customer. When I talk about quality, I mean, the ideal client that your company seeks to capture, something that the community manager will help you achieve.
I agree with those who repeat the phrase I mentioned at the beginning, specifically as far as digital marketing is concerned ‘ ‘If you’re not in a social network, you don’t exist”. Especially in these times, the presence and interaction on social networks is essential to achieve the success of any brand, company or business.
Therefore, you need an experienced community manager to manage the social networks of your project and bring your brand closer to users.
Increase the engagement of your brand with our help. Among the experts in Digital Marketing at Innovadeluxe, we have the Community Manager you need