Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies. For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different. Although it’s true that it’s one of the oldest digital systems […]
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
HOW TO IDENTIFY FRAUDULENT ONLINE SHOPS Some time ago, we published a post that aimed to help merchants avoid fraud in their online store (Here you have it) But, as you know, we also care about the buyer’s point of view and about giving you tips on how to buy correctly online (As a sample, […]
The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in your online shop. It’s probably the most important statistic to take into account, because it refers to your direct profits. So, in principle, the goal of every good merchant should be to […]
Innovadeluxe has always been known for being an expert in customizations and “difficult” or “weird” jobs for PrestaShop. That has always been our trademark: Produce the project that the customer wants, whatever it is (cheap PrestaShop stores, integrations with dropshipping providers, custom projects for PrestaShop, custom themes for PrestaShop, desktop tools with TPV for PrestaShop, […]
Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. Basically, the thing is that instead of charging your customers individually for each product, what you offer them is a subscription service with a series of monthly possibilities to purchase products, […]
In Ecommerce, the conversion funnel is everything. To optimize it, we need to develop a good usability plan. The concept of usability basically refers to the ease with which a user navigates through a website and accesses the information they’re looking for in a fast and easy way. If you think about how we behave […]
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
Marketing the shipments of your online store’s orders Last week we talked about how to pack your shipments to ensure their correct transport, as well as their perfect delivery condition. Ttoday we want to dig deeper into the subject and delve into the subject of shipments, so this article will talk about how to do […]
OUR HOMEPAGE The homepage of any website tells the customer everything they need to know, and it’s even more important if it’s an ecommerce, because you’re trying to sell them something. Even if we have a good SEO and our customers get directly to category and product pages, they will probably go to the homepage […]
In this post I’m going to explain what options we have to add a blog in PrestaShop and how to integrate it into your PrestaShop online store, focusing on the WordPress option. This is necessary not only because having a corporate blog for an E-commerce is important, we’ll talk about this later, – although if […]
When we talk about creating a brand, most people understand that it is synonymous with “making a logo”, but really, it is much more than that. Creating a brand consists of developing the visual concept of a company, with all that this entails, which is the same as saying that we intend to give a specific personality to our business. Many businesses, especially in the online field, do not pay enough attention to this process and stay in “making a logo” and then the rest of your image does not go in line with it, leaving predefined themes and widely used, using styles and images heterogeneous and very different from each other, or have the website without defined colors, mixing many in a seemingly random way and without forming a sense between them.
Offline advertising is a form of advertising that doesn’t use digital channels, but we see it every day in our physical environment, such as billboards, television commercials, magazines, radio spots… These formats are becoming more and more common, so that online shops of all sizes advertise their services on television or in the written press. […]
November 11th is getting closer and closer, which as we know is Singles’ Day, and this day has a vital importance for e-commerce, since a large number of online stores celebrate this date one of the biggest sales campaigns of the year. AliExpress is one of the largest and most famous shopping portals in China […]
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
EMAIL MARKETING I remember a handful of years ago, when social networks started with force and much noise in the virtual world, that all the famous marketing experts predicted the end of email marketing, arguing that it would become obsolete under the immediacy offered by social networks. According to them, email would be relegated to […]
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. What are flash sales? A flash sale is a type of promotion that lasts […]
WHO’S BEHIND THE COUNTER? One of the great forgotten parts of ecommerce, and of the web world in general, is the “about us” page. Because of laziness or because they don’t give it much importance, most companies leave this section a bit parked, including the typical brief explanation about what they do, or referring directly […]
Today I want to show you how to install Google Analytics in Prestashop step by step We know that keeping track of what happens in our business is essential. In physical stores we know how to do it, we have been doing it for many years, but… how can we keep track for our ecommerce? […]
Shipping is one of the most important parts of any ecommerce, in fact, from a personal point of view, packages are the only physical contact that the customer has with our business. It is the final result of our entire business relationship and, in turn, our main business card. Packaging in this world was born out of the need to protect the order placed by the customer
In the real world we have independent shops on the one hand, that is, those stores that simply rent or buy a local (wherever) and perform their activity independently of the rest, and then we have the stores that are grouped in the same enclosure, which we usually call shopping center, in which many businesses share space together, taking advantage that it is an area specially designed to bring together different types of businesses and that the consumer can go there to buy everything, without having to go elsewhere. Well, marketplaces on the internet are something similar to a shopping mall, but in a digital version.
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
It’s no use spending a lot of money on a professional design for our store, if our product catalog does not generate any confidence. We return to the same thing: The important thing is not that they come, is that they come back. It is of little use to seduce the customer only through the price, because that is a continuous war in which we will neglect all the added aspects to optimize the price, which will result in the customer only make a purchase, thanks to the low price, but possibly not come back again. Unless they get another “bargain” that interests them… but that way, we will never create loyalty beyond special promotions.
In April, we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, and, days later, we published an infographic because we considered that it was very valuable information for any online merchant.
Well, today we offer you 5 more ideas to increase traffic to your store. Since knowledge takes no place, and everything that helps merchants who proudly display their “ecommerce business” flag, we consider that it is of obligatory diffusion.
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating, and now, our way of informing, interacting with each other, and consuming products and services. An online store owes half of its visits to a mobile device
Not only that, but it has also created new needs, as well as new behavioral practices. In just a few years of life, the revolution of applications, services and accessories that have emerged around smartphones seems non-stop. Our social life has been transformed, whether we like it or not, and although it started with the youngest, it is already beginning to take over all age groups (except, perhaps, the elderly). It has even reached such a level that it seems that everything is subordinated to them.
Don’t you think this is so? Let’s take a look at a series of current trends that have taken hold in a short time and that before seemed to us to be isolated cases
Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the […]