Currently, YouTube is a platform that has become essential for anyone who wants to sell a product, service or even brand image. With this platform you can use one of the best strategies, the audiovisual. For some time now, Google has said that having videos within your online store is essential to position yourself correctly […]
The competition does SEO, how about you?
SEO is a crucial factor in the success of any business. It gives you the opportunity to blow away the competition and stay ahead of the curve. Surely, you’ve had the feeling that the competition appears in Google much more than you, and your sales are progressively dropping. This is because, if you are in […]
Optimize your YouTube channel to increase sales
Currently and as you probably already know, YouTube is the video platform with the most views and views that currently exists. Therefore, it is the second largest search engine in the world. This makes it a very valuable platform for marketers. For this reason, if you have an online store you should use this platform […]
Shopify AI: Uncovering hidden capabilities
In the dynamic world of e-commerce, technology plays a crucial role in transforming how businesses operate and grow. Shopify, one of the leading platforms for creating and managing online stores, has embraced artificial intelligence (AI) to offer tools and features that optimize and personalize the user experience. In this article, we’ll uncover the hidden capabilities […]
Increase your conversions on social networks
Currently in the world the vast majority of its population has a cell phone and a large part of this population has social networks in them with which they hang out and have fun watching different content posted by other people, or what influences us in this post, what brands publish. For this reason, if […]
10 tips to improve your product photos for Ecommerce
It is well known and as the saying goes, a picture is worth a thousand words, and this of course applies even more in the online environment. In IDX Innovadeluxe, we know this very well, so we want to teach you some tips or tricks to make your product photos in your online store are […]
Are you correctly defining the price of the products?
There are many pricing strategies you can use to sell more of your product. We will talk about some of them below: Value pricing: when we talk about value pricing, we mean when you charge a customer what they are willing to pay for the product. You can do this by asking them about the […]
Hosting Demystified: A Guide to Choosing the Best Hosting for Your Website
In the vast digital universe, having a robust and efficient website is essential for any business. However, many website owners feel overwhelmed when trying to understand hosting, a crucial component to any online presence. This article aims to demystify hosting, explaining its basics in a simple way and providing a clear guide to choosing the […]
The importance of data tagging and how it affects your website
After reading this article, your website is sure to start seeing a big increase in traffic. This is because we are going to deal with structured data markup, one of the most important current SEO factors. As we well know, if you want to position an ecommerce, for example, you have to make friends with […]
How Influencers help to increase CTR
There are many ways to increase the SEO CTR of a specific URL, or even of an online store in general. We are used to seeing many different ways on how to do it. Today, there is a figure that I want to talk about, something totally different to increase your CTR, the influencer. Many […]
why aren’t your products reaching their audience on social media? Get it with Influencers
Sometimes some Online Stores have the unpleasant surprise of not reaching their audience on Social Networks. This is quite common, since selling through Social Networks is complex if you don’t have a good Social Media strategy, managed by professionals. In today’s post I want to explain how you can reach your ideal audience on Social […]
Local SEO: conquering local positioning
In an increasingly digitized world, achieving a prominent position in search engines is essential for any business aspiring to success. But when it comes to ecommerce and brick-and-mortar stores, it’s not just about competing globally, but also about standing out in the local community. This is where local SEO comes into play, providing a significant […]
What is the crawl budget and how to optimize it
Google’ s crawl budget is one of the most important aspects of SEO that many people ignore. Simply put, it refers to the amount of pages that Google can crawl and analyze on a particular website. If your website has a low crawl budget, all your pages may not be indexed, which can affect your […]
Best SEO apps for Shopify that you can’t afford to miss
Having search engine optimization (SEO) applications is essential for any business using Shopify as an e-commerce platform. SEO apps help improve the visibility of websites in search engines is an important strategy that can be used to attract users and increase traffic and sales. If you manage to improve your ranking, there is a great […]
How to Improve the Average Cart Value in Ecommerce
Today, sales strategies in Ecommerce are so advanced that the success of an online store becomes a symbiosis between generating qualified traffic, customer acquisition, their loyalty, and maximizing sales revenue. For the latter, the average cart value becomes the main protagonist as a fundamental KPI that we must always keep in mind. The average cart […]
TOP 5 things we have learned with you
Today I want to make a slightly different post because it’s been 5 years since we started offering SEO services for Ecommerce at Innovadeluxe. If you are a customer before this, you will know that we used to offer technical solutions for your PrestaShop online store and we decided that we also wanted to accompany […]
How to Create Segments in GA4
We live in a digitized world where the volume and use of data are ever-increasing. Therefore, the ability to segment this information effectively has become essential for Ecommerce companies, including those using PrestaShop. Google Analytics 4 emerges as an evolution of Universal Analytics, aiming to adapt to these needs by offering a renewed and more […]
How to Improve CSS Factors in WPO
Web Performance Optimization (WPO) has become a fundamental pillar for any ecommerce, influencing user experience, SEO, and increased sales conversion since the emergence of Core Web Vitals. Within this context, CSS plays a critical role. Optimizing CSS is essential to accelerate content loading, enhance user navigation experience, and foster positive engagement. In this post, we’ll […]
Why Isn’t My Online Store Making Sales?
If you’re here, it’s because you understand the importance of having an online store and how it impacts your business’s sales. The ability to reach customers from anywhere, having a catalog available 24/7, and the opportunity to sell at any time are just a few advantages of having an online store. However, merely having an […]
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