It’s no use spending a lot of money on a professional design for our store, if our product catalog does not generate any confidence. We return to the same thing: The important thing is not that they come, is that they come back. It is of little use to seduce the customer only through the price, because that is a continuous war in which we will neglect all the added aspects to optimize the price, which will result in the customer only make a purchase, thanks to the low price, but possibly not come back again. Unless they get another “bargain” that interests them… but that way, we will never create loyalty beyond special promotions.
In April, we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, and, days later, we published an infographic because we considered that it was very valuable information for any online merchant.
Well, today we offer you 5 more ideas to increase traffic to your store. Since knowledge takes no place, and everything that helps merchants who proudly display their “ecommerce business” flag, we consider that it is of obligatory diffusion.
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating, and now, our way of informing, interacting with each other, and consuming products and services. An online store owes half of its visits to a mobile device
Not only that, but it has also created new needs, as well as new behavioral practices. In just a few years of life, the revolution of applications, services and accessories that have emerged around smartphones seems non-stop. Our social life has been transformed, whether we like it or not, and although it started with the youngest, it is already beginning to take over all age groups (except, perhaps, the elderly). It has even reached such a level that it seems that everything is subordinated to them.
Don’t you think this is so? Let’s take a look at a series of current trends that have taken hold in a short time and that before seemed to us to be isolated cases
Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the […]
We could go on giving examples of sectors that have experienced an evolution in their sales (and growth) since the ecommerce boom has exploded, but if there is a sector that is living the “golden age” of its existence, that is undoubtedly the logistics sector.
When we want to launch a marketing strategy to promote a series of objectives that we have set, among all the variants that we can use within the promotion of payment we have the PPC or Pay Per Click. As its name suggests, it is a type of advertising in which the chosen payment model […]
How to do International SEO International SEO is something that many online stores work on either from the beginning of their strategy or when they have already reached a level of sales that encourages them to try their luck beyond their borders. And that’s when it’s time to consider an international SEO strategy. However, in […]
It is possible that you have been working for several years in your online store and you think you’ve seen it all, or at least, you’ve seen a lot when it comes to electronic sales. You’ve already read, researched and even tried it in your own flesh, with all the consequences (positive or negative) that this has brought … You think that there is no no nook and cranny that you have not contemplated and considered, right?
Listing all the mistakes that damage SEO would take me an encyclopedia. But it’s not difficult to list the most common ones, and the ones that bring the most disastrous results. If you suspect you might be making any of them, don’t miss this Top 5 SEO mistakes. Not only will I talk about them, but […]
Surely many of you are wondering what is cross docking? In this post I want to explain this concept as well as its main features, advantages and disadvantages. Cross docking is a logistics tool or technique, which aims to promote cost savings, an increase in product quality and a decrease in delivery times. This greatly […]
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
Many of you have the idea or the intention to sell products online. If you are thinking of creating an online store but do not dare because you think it is very complicated, requires great technical knowledge or a high initial investment. Do not worry with this post I want to give you some tips […]
Physical stores are having less and less visitors. Therefore, the vast majority of these establishments have had to transform their sales strategy to adapt it to the new forms of trade that exist today. Online sales have gained a lot of ground in the last decade and every day new businesses of all kinds are […]
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
Facing cart abandonment by customers is something that creates a lot of insecurity in online stores. A common problem for many online businesses. Fortunately, more and more studies are revealing the different reasons why this happens, which allows companies to improve the sales process and adapt it to improve conversion rates on their sites.
The user experience is one of the fundamental aspects of organic positioning, because as we know, Google has always looked after its users and they’re increasingly taking it into account. For this reason, in May 2020, Google announced what they call the Core Web Vitals, a series of metrics whose main goal is to help […]
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
The content we show visitors in an online store, blog or any website is one of the main attractions for the user. The quality and usefulness of it are some of the most urgent demands of consumers in the digital space. The product or service you offer to your customers is clearly your main focus […]
A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks. Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, […]
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
The process of studying, elaborating and designing a brand is known as BRANDING, and the problem of 99% of businesses in Spain is that they have a logo, but no branding.
Most SMEs, small businesses and others, do not bother to work on a good impact study, to investigate the market in which they move, or to try to reflect certain logistical aspects in the brand. They simply hire a designer and ask them to make a “nice” logo. They jump straight to the last step, which is the creation of a brand design, but they miss a lot of fundamental aspects when it comes to creating a logo.
Learn the basics to create a proper branding
When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. What are negative […]
Internet has become the space par excellence for thousands of daily interactions that we carry out on every day. In the sphere of interpersonal communication is where the Web takes all the awards. Similarly, e-commerce has become an alternative increasingly used by users. If you still don’t know what e-commerce is, I’ll tell you that […]