If you’ve been publishing content, investing in advertising, and optimizing product pages for months without seeing consistent results in organic traffic, the problem is almost never where you’re looking. Most ecommerce businesses that come to consultancy with stagnant traffic don’t have a content strategy problem: they have a technical and structural problem that is canceling […]
How to improve the internal linking of an ecommerce site
Internal linking is probably the SEO lever you have the most control over as an ecommerce owner and, paradoxically, the one that gets neglected the most. It does not require an external budget, it does not depend on third parties, and its effects can be measured in weeks. However, most online stores have an internal […]
Shipping strategy: how to calculate free shipping thresholds without losing margin
Free shipping can boost conversion… or eat into your profitability if you set it “by gut feeling.” The key is to treat it for what it is: an incentive with a cost, which must be paid for with incremental margin, not hope. In this article, we will look at a clear method for calculating free […]
EEAT for ecommerce: what signals make people trust your store
In ecommerce, when a store inspires trust, buying feels easier. When a user evaluates your store, they look for clear signals about who you are, why you are trustworthy, how you respond if something goes wrong, and whether what you sell delivers on its promise. That is where EEAT comes in: experience, expertise, authoritativeness, and […]
Business Intelligence for e-commerce: Your online shop needs data, not hunches.
BI to optimise stock, improve conversions and make data-driven decisions. What is Business Intelligence? When we talk about Business Intelligence (BI), we mean something as simple as the set of tools/methods used to collect and analyse the most important data about your company’s activity. With BI, you can uncover countless details about your customers’ behaviour. […]
How to optimize your content for featured snippets
Featured snippets, also known as “featured snippets”, have become a crucial element in improving search engine visibility, especially on Google. These snippets appear at the top of search results and provide a short and concise answer to the user’s query. Having your content in this privileged place not only increases traffic to your website, but […]
How to manage collections in GA4 to optimize your marketing strategies
In an ever-evolving digital environment, companies are looking for new ways to leverage data to improve their marketing campaigns and reach their audience with greater precision. Google Analytics 4 (GA4) presents itself as an essential tool for this purpose, thanks to its new features and advanced data analysis capabilities. One of these key features is […]
Marketing automation: What is it and how to implement it?
In an increasingly digitized world, companies are looking for ways to optimize their processes and become more efficient in managing their customer relationships. Marketing automation has emerged as a powerful solution to simplify repetitive tasks and improve the effectiveness of campaigns, allowing teams to focus on more strategic tasks. Butwhat does marketing automation really mean […]
Common ecommerce SEO pitfalls and how to avoid them
SEO is an essential component for the success of any ecommerce. However, due to the complexity and dynamism of the digital environment, it is common to make mistakes that can negatively affect a website’s performance in search engines. Duplicate content Duplicate content is one of the most common SEO mistakes on ecommerce sites. This occurs […]
The best platforms for email marketing of your ecommerce
Email marketing remains one of the most effective strategies for driving sales and building customer loyalty in e-commerce. With a considerably high return on investment (ROI), it is critical to choose the right platform to maximize the results of your campaigns. The importance of email marketing in ecommerce Before we dive into the platforms, it’s […]
Local SEO: conquering local positioning
In an increasingly digitized world, achieving a prominent position in search engines is essential for any business aspiring to success. But when it comes to ecommerce and brick-and-mortar stores, it’s not just about competing globally, but also about standing out in the local community. This is where local SEO comes into play, providing a significant […]
What is user experience and how does it affect my e-commerce?
The design of online stores is increasingly focused on a better user experience. It’s a fact that the usability factor affects the sales of an e-commerce and that is why it’s so fashionable lately. But how does user experience affect the SEO of my online store? What is user experience? Let’s start at the beginning. […]