After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]
How to segment a subscriber base in Email Marketing?
If you use Email Marketing as a tool for your Online Store, you probably know how important it is to segment your subscriber base. In this post, I’m going to explain the keys to having a well-segmented subscriber base for your Newsletters and its benefits. Keep reading! Table of contents1 what does it mean to […]
301 redirects for your ecommerce. What they are and how to manage them
When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. Table of […]
Mega Guide to have a Corporate Blog
If you still don’t know how important it’s to have a corporate blog in your business, take a seat, because we’re going to explain it to you in this mega guide. For starters, in case you haven’t noticed, just take a look at the Internet search results and you’ll see that for almost any information […]
What it is and How to Use Google Keyword Planner
Whether you frequently use the Google Ads platform or if you are starting out in the world of online advertising through ads on the search network, you should know what is Google Keyword Planner or also called the Google Keyword Planner. With Google Keyword Planner you will improve the results of your campaigns thanks to […]
Differences between Shopify and WooCommerce
When it comes to choosing the right platform for your online store, Shopify and WooCommerce are two names that stand out in the ecommerce landscape. There are some differences between Shopify and Woocommerce, each has its own features and advantages, and in this article, we’ll explain everything you need to know to help you make […]
Personalisation is about getting to the heart of customers
In They Live, one of director John Carpenter’s most famous films, the main character is confronted with a harsh reality: we are controlled by an alien race that gets into our heads through big brands and the excessive consumption of the same products, over and over again. Today the reality of fiction is becoming more […]
How to take advantage of digital commerce trends
Every year, different companies publish their studies on the situation and future ecommerce trends. In this post we collect the most important data and add our own tips on how to boost your online business making use of all these data and trends. The information used is from studies conducted by IAB Spain-Elogia, EAE Business […]
Why migrate from other platforms to Shopify without losing traffic
Today I’m here to talk about something you’re sure to be interested in, we’re going to explore the key strategies, tricks and secrets to making a successful Shopify migration without losing traffic and search engine rankings. With years of migration experience and a dedicated development and design team, we at IDX Innovadeluxe are here to […]
How to Generate a Sitemap for PrestaShop
If you have an online store with a lot of categories and products, it is important that you literally provide Google with a map of where it should go, what it should pay attention to, how often, and so on. This way you will make sure it “doesn’t get lost” among all your URLs. And […]
How much does it cost to set up an online shop?
Online shopping has already become a common activity for millions of people around the world. Figures from last year 2018 point out that 7 out of 10 Spanish internet users shop online (Source: https://marketing4ecommerce.net/v-estudio-anual-ecommerce-en-espana-2018-20-millones-compradores-online/) These data indicate the importance of online stores in the regular consumption of different products for millions of people. But: Is […]
How to buy a web domain. Step by step guide
Every website needs a domain name, and to get one you need to know how to buy one. Fortunately, nowadays buying a web domain has become a very simple process. Besides being one of the first steps when creating a website. Parallel to the more technical process of how to buy a domain, there are […]
Competitor analysis for your business
If you are determined to start an online business, one of the first actions you need to take is to analyze the competition. Your business will be as strong as the resources you can dedicate to it, but it will also depend a lot on what others are doing. Therefore, it is essential first of […]
Optimize your ecommerce to sell abroad
The time has come to talk about the main aspects that you should optimize in your ecommerce to sell abroad. Don’t miss any detail, because this is the minimum you should take into account when creating your international ecommerce. And we are going to explain it step by step, so that you know where to […]
Top 5 SEO extensions for Google Chrome
If you are dedicated to organic search engine optimization or you are just starting out, I am sure you are looking for tools that will help you and make your job a little easier. When we inspect how is the SEO of any project, we need to make use of several tools and take into […]
The one-stop shop for VAT in the EU
Let’s talk about one of the biggest – if not the biggest, in fact – sales tax reforms for eCommerce. And it is that VAT changes apply in the EU. Do you know them? The regulation came into force on July 01, so we leave you in this article the main keys so that you […]
SEO titles: how to use them to attract visitors
It has happened to all of us that we have chosen a book not only because of its cover, but also because its title has caught our attention. The same can happen with our content: a good SEO title can make all the difference. You may be wondering what I’m talking about. So first of […]
Project Management Software: 5 Recommended Options
A great team goes much further than a simple sum of people working in an uncoordinated manner. The problem is that daily emergencies do not help to maintain proper communication. In addition, nowadays it is not always easy to get organized with the team, when teleworking is becoming more and more common. Fortunately, technology allows […]
Best practices for optimizing product descriptions on Shopify
When it comes to selling online, product descriptions are an important part of the buying process. Product descriptions are how potential customers can learn more about what you’re selling. Which means they need to be engaging, informative and compelling. In addition, product descriptions also have a big impact on your website’s search engine rankings. Which […]
How to choose the right e-commerce platform to create your online store
E-commerce has become a popular choice for entrepreneurs and businesses that want to expand their online presence. When creating an online store, one of the most important decisions you need to make is choosing the right e-commerce platform. In this article, we will compare three of the most popular platforms – Shopify, PrestaShop and BigCommerce. […]
Most common mistakes when integrating Google Shopping in PrestaShop
Integrating Google Shopping into your PrestaShop online store can be a great way to increase the visibility of your products and attract more potential customers. However, in the process of setting up and managing this integration, it is possible to make mistakes that can negatively affect the performance of your Google Shopping ads. In this […]
PrestaShop or Woocommerce? Which one to choose for your online store?
When opening an online store, there are always decisions to be made. One of the most important is which platform to host it on. Today we face one of the giants in ecommerce, PrestaShop, to one of the emerging giants, Woocommerce. Although PrestaShop was born in 2007 with the sole purpose of being an ecommerce, […]
How to increase your Ecommerce sales in summer
Summer is here and with it comes a great opportunity for online businesses to boost their sales. As temperatures rise and people look to enjoy the great outdoors, e-commerce becomes an attractive option for shopping from the comfort of home or while on vacation. In this article, you’ll discover key strategies for increasing your e-commerce […]
What is AMP and why should I use it in my online store?
AMP stands for Accelerated Mobile Pages. That is, it’s a way for your pages to load faster when they’ve been found through Social Networks or Google, – which you know loves it when the user doesn’t have to wait. And when we say pages, we also mean AMP in an online store, although where exactly […]
Choose the best template for your online shop
First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]
How to automate your ecommerce management
We don’t want to discourage anyone, but according to a Doofinder study published some time ago, out of 10 online stores, 8 don’t reach three years of life. And is because, when opening an online store, you have to be very clear about the strategy, but also the resources available to you. Among those resources, […]
Looking for an alternative to Mailchimp: Comparison between Mailchimp and Acumbamail
Email marketing is an effective strategy to reach your audience and encourage interaction with your customers. If you are looking for an alternative to Mailchimpa leading option in the market is Acumbamail. In this article, we will analyze in detail the features and advantages of both platforms, focusing on the key advantages that Acumbamail offers […]
Prestashop vs Opencart Comparative. Mega guía
When we want to open a virtual business one of the ideas that we must have in mind is how to create our virtual store. For its development there are hundreds of options, especially today with the rise of ecommerce and platforms that offer services for its management. Among this type of portals, two stand […]
What is Crowdlending and how does it work?
Despite the wide range of free services offered by the Internet, in order to create quality commercial projects, companies and online businesses, a significant investment is required. Buying domains, hosting and other resources for logistics is not an easy or cheap task. As with any business, web projects of this type need to be financed […]
Comparison: Prestashop VS Shopify, which is better?
To design and manage an online store in order to sell your products or market your services, you have different platforms available. Of the options you currently have for this, Prestashop and Shopify are two very effective alternatives. If you are thinking of setting up an online store and you still have doubts about which […]
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