We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services?
Let’s go through a short list of 7 things to do that we should keep in mind on Holiday season.
- Check the prices: The online shopper is used to compare before deciding to buy, so the price is a competitive advantage. At this time, it isn’t uncommon to see how many shops are changing the price of their products as their stock and resources evolve. If your margins are very tight and you can’t lower the prices of your products, consider making special offers, reward your regular customers with promotional codes or eliminate shipping costs during the campaign.
- Control your stock: In this campaign there should be no room for improvisation. We’re talking about gifts that must arrive on time. Don’t leave your customers hanging for lack of foresight or stock control. Check your stock continuously and don’t stop ordering products when you see that they’re in short supply.
- Check delivery times. SUPER IMPORTANT: Your products are gifts that must arrive on time. At Christmas, it’s no good if your shipments arrive a day later than expected. Inform your customers explicitly of the maximum deadline they have for their purchases to arrive on time for the days indicated (December 24 and January 5). It is very important and, above all, one of the main causes of complaints on these dates.
- Take care of customer service: This is usually a workhorse for small online stores. In these dates there are incidents, doubts, returns… Enable a phone or e-mail for customer service and specify the schedule in which it will be working. Don’t fail to attend any question within the time you have established. At Christmas you have the opportunity to reach users who may become customers the rest of the year. Don’t let them down or neglect them.
- Promote yourself on social networks: At Christmas you’ll have to dedicate an extra effort to social networks. Communicate with your customers, show them your news and offers, make very visual wishlists to give them gift ideas… But careful: don’t fall into an aggressive strategy. Establish a dialogue with them, never bombarding them with products and offers.
- How about a bit of e-mail marketing: It’s a perfect tool for building loyalty and attracting new customers. Why don’t you create a newsletter with everything you have prepared for Christmas? Your virtual shop windows, your news, your wishlists, your offers, your promotional codes, your free shipping costs…
- Check the SEO: Not investing in positioning is like setting up a shop on the street and having the door closed all day and the lights off. Who’s going to come in? If Google doesn’t index your shop and show it on its results page, all the efforts you’ve made in other regards will be useless. Make Google your new best friend and take advantage of this month to check keywords, descriptions, URLs, images, internal links, broken links, sitemap, robots… and if you don’t know what we’re talking about, outsource it. It will be money well spent.
Do you need help to integrate your distribution company with your ecommerce? Or to control shipments more efficiently? Or an ERP to control your online/offline stock together? Don’t worry, we have solutions for everything. Contact us!