We have already talked about the importance of SEO on several occasions. And one of the factors for your SEO to work, is to get quality SEO links to your online store, because that means that people like what you do, what you have, and therefore, they talk about you.
It’s like in life itself. Consider that an inbound link to your website is like a (good) recommendation. That’s why today we want to give you some guidelines about the nature of these links are and how to get them for your eCommerce.
Contenido del artículo
- What are quality links?
- How to get quality links to your online store
They’re those that, in the eyes of Google, contribute to your website. That is, it makes sense that they point to your online store and they’re giving added value to those who click on them, because they’re taking these users to new information (yours) that interests them and complements what they were looking at or searching for.
We explain the quality links, also called backlinks, with some examples:
- Those that link to you from a related site. If you sell costume jewellery online, and you get a link from a light bulb shop, it sounds weird. So this is not a quality link.
- They links come from a site that Google considers reliable and authoritative. Just as you don’t believe what any kind of person tells you, Google is not going to take into account what a page that nobody knows tell abut you.
- The incoming link is worth more if it’s in a text, than if it is linked from an image.
- Be careful that the page that links to yours, which is a high quality site, is not linking to SPAM pages. This is easy to find out, just visit the URL that links to your site and check where the other links go to.
- And also important: they’re linking to a relevant URL of your page. If it can be a specific landing page, related to what they’re talking about, all the better.
Ok, this sounds great. But how do I get these SEO quality links?
First of all, we warn you that building quality inbound links takes time and effort. We’re going to give you several techniques, some of them will suit your situation better and others not so much. But all of them require time, research, some tools… Ready?
Generate original and quality content
This is paramount and what Google likes the most: that your pages, or your own content in case you have a blog associated with your online store, are of interest and attract the public for its own sake. A warning: this is the most laborious and time-consuming tactic of all.
You can look at your product inventory and build a profile of the items that generate the most interest online. For that, in addition to using Google Analytics or Search Console, you’ll need to research the needs of your target audience and decide what kind of content you’re going to generate: the content they need.
At Innovadeluxe we can take care of writing unique and quality content, if you need help with that.
If you have a blog in your eCommerce, I take it that you’re good at writing. And above all, you’re be an expert or have great knowledge in your industry. In that case, look for other blogs that are important in your field, and if they accept guest posts, offer to write one for them.
You can talk about what you know, give advice, etc, and link to your own blog or eCommerce.
Obviously, being featured blogs, you’ll get a quality link and it’s also a way to network and cultivate relationships. You never know where there may be an opportunity for collaboration or create a synergy
Along the same lines as the previous point, the tactic is to make a list of all the suppliers you have in your eCommerce and visit their website to see if they have a list or links to their retailers, distributors or a shopping section.
If so, you can send a message to the person in charge and request a link to your online store. Not only will that get you traffic, but it will also give you trust and credibility with your customers.
If you’re going for the most direct tactic of all, that is, ask a website to link to you, you have to keep one thing in mind: your links are very important, but even more important are those of the website you want to link to you.
That is, what we said before: it shouldn’t be a page that has SPAM links, because then it won’t help you at all. Studying the outgoing links of the page in question, as well as their quality, can give you a clear idea of how it can help you position and gain traffic.
Beware also of offering treats such a: “If you link to me, I’ll link to you”, because Google doesn’t like reciprocal links, it smells like a pact (and it actually is, huh?)
Normally, a page that has more authority than yours, is not going to give you an inbound link just like that. But if you search for websites and blogs of the same topic as your eCommerce, and you offer them a test of your product, for example, so that they give you a review (and therefore a link to you) it could work.
If you opt for directories, check that they’re also of quality and are not penalized by Google.
Create landings for specific offers
This is a very good tactic to get quality SEO links within your own eCommerce, without having to rely so much on third parties. If your online store has a section dedicated to offers and promotions, you can have a landing page where you offer current content and combine all the sale items in one place. A sort of “mini-groupon” of your own ecommerce, where you collect all the offers. This will generate interest and motivate users to share and eventually get natural inbound links.
Use Affiliate Networks
There are many blogs and websites that can advertise your services or products by talking about them on their page and linking to them. In return, if someone buys or hires them, they get a percentage. Google gives you more information.
For example, if your industry is selling garden furniture, you can search for websites about decoration, outdoor activities, etc. You can look at affiliate websites like Conversant or Affili.net, but there are many more.
As always, check that these websites are not penalized for SPAM, and that they are indeed links to your topic.
Take advantage of Error 404 for your SEO
This is a good example of how to get quality SEO links: you can use tools to see which are the most important blogs in your sector, and find out which of their pages have received the most external links. That is, the most important ones. These pages will be pointing to other pages, and of all those links, surely some of them don’t exist anymore.
You can contact the page, indicating that they have a 404 error, that you have a similar product (whose link does work) and that they might be interested in linking to it. Another option is that the link to a blog no longer exists. If you have one similar category or product associated with your eCommerce, you can write about that topic (if it’s a good candidate for positioning, obviously) and offer to put the link to your post instead.
Not everyone will answer you, and not everyone will say go ahead. But those who say yes will be valuable SEO links.
Negotiate with other professionals in your sector
This is the one you like the least, because it involves an expense: buying an article in a media. The article will be about a topic of your eCommerce, your sector, etc. Before making the purchase, do the following steps:
Contact powerful blogs in your sector, and tell them that you’re going to publish an article in “name of media”, talking about garden furniture (for example), and you want to put a link to their website/blog, since they talk about enjoying the outdoors.
And that in return, in one of their next articles, you want them to include an inbound link to your online store or blog.
Don’t mention just one blog or website in the paid article, you can mention some of them, always making sure they’re not competitors or anything like that, of course. And don’t put a lot of links, 3 would be fine. But this way, you’ll compensate for the expense that you may have incurred by buying the article, plus, you’ll be getting several quality links back (but not reciprocal)
As we said at the beginning, getting SEO links to your online store, or to your eCommerce blog, is very important, but also hard work. Therefore, I remind you that in Innovadeluxe we have a LinkBuilding service that you can hire. And also, if you have any questions, you can write to us in the comments.