Your online store may look good on the outside, but is it really working as it should? Many times digital entrepreneurs focus on having a “nice” design and forget the most important thing: that their ecommerce sells, works well and evolves with the needs of the market and the customer.
Web design is not something static. What worked three or five years ago is probably no longer sufficient for the current expectations of users, nor to compete with other stores that have been able to adapt.
In this post we will show you clear signs that indicate that your ecommerce needs an urgent redesign. If you identify with several of them, it’s time to update your store to avoid losing sales, reputation and opportunities.
Table of contents
Your website looks outdated (and it shows)
Visual design is the first thing visitors notice. If your store looks outdated, it conveys an unprofessional image, regardless of the quality of your products. Old-fashioned colors, outdated fonts, pixelated images or a structure that looks like it’s straight out of 2010 are obvious signs that you need an urgent renovation.
The design should reflect your brand, but also follow current trends in usability, visual cleanliness and clarity. Today more than ever, the first impression online counts, and a lot.
It does not adapt well to mobiles
More than 70% of users browse and buy from cell phones. If your store is not optimized for small screens, you are losing customers every day. And we’re not just talking about “being seen” on mobile, but that it works correctly, that the navigation is fluid, the buttons accessible, the cart usable and the checkout process simple.
An ecommerce that does not have a responsive design not only offers a bad experience, but also loses SEO positioning, since Google penalizes sites that are not adapted to mobiles.
Your sales have dropped (and you don’t know why)
If you have noticed a drop in conversions without a clear reason (no changes in your products, prices or campaigns), it is very likely that the problem is in the website itself. Slow, confusing pages, with complicated purchase processes or without elements of trust may be scaring your buyers away.
A redesign is not only aesthetic. It is also about revising the user experience (UX), optimizing the sales funnel and guiding the customer to conversion more efficiently.
Your competition is outperforming you
have you checked your competitors’ online stores lately? If you see that they offer a better experience, more streamlined navigation, better aesthetics and modern options (such as smart search engines, personalized recommendations, one-click checkout, etc.), then you are one step behind.
The customer will always compare, and if your store looks “old” or more complicated than others, they will simply leave. A redesign allows you to match or beat what others offer and regain that competitive edge.
You can’t update your website easily
Another great indication that you need a redesign is when you can’t manage your store’s content easily yourself. If you need to contact the programmer for every small change, if the control panel is confusing, or if updating products is a headache, then your ecommerce is not meant to scale.
Today there are platforms and developments that allow you to take control of your store, edit, upload content or launch campaigns without depending on anyone. A modern redesign also includes better internal management.
Your website is slow or has errors
Loading speed is one of the most important factors for user experience and SEO. If your store takes more than 3 seconds to load, you are losing conversions. The same goes for errors, broken links, malfunctioning carts or forms that don’t submit.
These problems are often due to old code, outdated templates or poor maintenance. Redesigning your store can solve them at the root, modernizing the entire ecosystem of your ecommerce.
Conclusion
An online store that doesn’t adapt, falls behind. The redesign is not a whim or a mere aesthetic issue: it is a direct investment in the health of your digital business. It improves the user experience, increases conversions, boosts your brand image and allows you to compete on a level playing field.
If you have detected any of these signs in your ecommerce, don’t wait for sales to drop. It’s the ideal time to step up and take your store to the next level. At Innovadeluxe, we can help you make it happen.
your online store is not working? It needs a redesign – Innovadeluxe
your sales are down, your website looks old or doesn’t load well on mobile? Find out if your online store needs an urgent redesign and how to fix it.
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