Digital marketing has become a fundamental pillar for companies seeking to stand out in an increasingly competitive market.
In this context, remarketing has established itself as a powerful strategy to increase conversions and maximize ROI.
but you already knew this! I’m going to tell you something that I’m sure you didn’t, how to create effective remarketing ads for your online store, using the Google Ads platform.
Table of contents
- 1 How much does remarketing with Google Adwords cost?
- 2 Difference between remarketing and retargeting
- 3 Different ways to do remarketing in Google Ads
- 4 Importance of creating personalized audiences
- 5 How to do remarketing in Google Ads
- 6 How to do Google Display Remarketing
- 7 How to do YouTube remarketing
- 8 Do search remarketing
- 9 How remarketing can be used to increase conversions
- 10 Conclusion
How much does remarketing with Google Adwords cost?
One of the first aspects that usually worries those who get into remarketing is the associated cost. It is important to note that the costs of a remarketing campaign with Google Ads can vary widely depending on a number of factors.
The cost is determined by the competition in your niche, the quality of your ads, the keywords you select and, of course, your budget. Google Ads allows you to set a daily budget and spending limit, giving you full control over your investments.
It is crucial to constantly monitor your campaigns to optimize your costs and improve performance.
Difference between remarketing and retargeting
Before delving into how to create effective remarketing ads, it is essential to clarify the difference between two terms that are often used interchangeably: remarketing and retargeting.
Both strategies aim to retarget users who have visited your website, but there are notable differences.
Remarketing focuses on showing ads to those users who have already interacted with your website or apps. This may include those who have viewed products, added products to the shopping cart, or taken a specific action on your site.
Remarketing ads are personalized based on the user’s previous actions, which makes them highly relevant.
On the other hand, retargeting focuses on showing ads to users who have interacted with your previous ads, either on social networks, third-party websites or on your own website.
The main difference is that retargeting is not limited to your website; it can encompass a variety of advertising channels.
Different ways to do remarketing in Google Ads
Once we understand the basics of remarketing, it’s time to explore the different ways you can implement it in Google Ads.
Remarketing Google Display Ads
The Google Display Network offers an excellent platform for running remarketing campaigns. Here you can display banner and display ads to users who have previously visited your website.
The advantage is that your ads will be shown on a wide network of Google partner websites, which significantly increases your reach.
YouTube remarketing allows you to show video ads to users who have interacted with your YouTube content or visited your website.
This is especially effective for reinforcing your brand’s visibility through the power of video.
Search remarketing allows you to show ads to users who have performed searches related to your products or services on Google.
This allows you to reach highly interested users and remind them of your offer.
Importance of creating personalized audiences
One of the keys to successful remarketing is the creation of custom audiences. These audiences are made up of users who have interacted with your site in specific ways, allowing you to tailor your ads more precisely to their interests and needs.
In the next section, we’ll delve into how to create these audiences.
How to do remarketing in Google Ads
The process of setting up a remarketing campaign in Google Ads consists of several key steps. Below, we’ll provide you with a step-by-step guide to creating a successful campaign:
- Sign in to your Google Ads account: Sign in to your Google Ads account or create one if you don’t already have one.
- Select your campaign type: In the dashboard, select“New campaign” and choose“Website traffic” as your ad target.
- Set up your campaign: Define the name of your campaign, choose the geographic location you want to target, set the daily budget and the bidding strategy.
- Select the audience: At this stage, you will be able to choose the audiences you want to target. You can use custom audiences you have previously created or create new audiences based on behavioral data.
- Design your ads: Create engaging and relevant ads that resonate with your audience. Be sure to include a clear and compelling call to action.
- Set the duration of your ads: Define the time period during which you want your ads to be shown to the audience.
- Optimize and track: Monitor the performance of your ads and make adjustments as needed. Test different creatives, audiences and bidding strategies to optimize your results.
How to do Google Display Remarketing
Creating remarketing campaigns on the Google Display Network is a similar process to the one we described above.
You can select custom audiences or use contextual targeting to show your ads on websites related to your niche.
How to do YouTube remarketing
YouTube remarketing is an effective strategy for reaching an audience that has already shown interest in your content.
To set up a YouTube remarketing campaign, follow these steps:
- Connect to your Google Ads and YouTube account: Make sure you are logged into both platforms.
- Create a playlist or channel: Organize your videos into specific playlists or channels to target your audience.
- Set up a video ad campaign: Select“New campaign” and choose the objective“Website traffic” or“Conversions“. Define your budget and bidding strategy.
- Select the remarketing audience: In this step, you can choose the remarketing audience you have previously created in Google Ads.
- Design your video ads: Create engaging and effective video ads that will be shown to your remarketing audience.
- Set up placement and scheduling: Define where and when your ads will be shown on YouTube.
- Track and optimize: As with all digital marketing campaigns, constantly track performance and adjust your ads based on results.
Do search remarketing
Search remarketing allows you to reach users who have already interacted with your website through Google Search.
Here’s how to implement this strategy:
- Log in to your Google Ads account: log in to your account and select“New campaign“.
- Choose the “Website traffic” objective: This option will allow you to target users who have previously visited your website.
- Set up your campaign: Define the name of your campaign, the daily budget and the bidding strategy.
- Select the audience: In this step, choose the remarketing audience you want to use. You can use custom audiences or specific remarketing lists.
- Design your ads: Create attractive text ads that highlight your products or services. Use relevant keywords to attract your customers.
- Set the duration of your ads: Define the period during which you want to show your ads to the audience.
- Optimize and track: Constantly track your ads and adjust keywords and ads according to the results.
How remarketing can be used to increase conversions
Remarketing is a powerful strategy to increase conversions on your online store. By targeting users who have already shown interest in your business, you have a unique opportunity to persuade them and close a sale.
Here are some ways you can use remarketing to increase conversions:
- Personalized offers: Create exclusive offers for your remarketing audience, such as special discounts or free shipping.
- Abandoned cart reminders: Target users who have added products to the shopping cart but have not completed the purchase. A reminder can provide an incentive to complete the purchase.
- Complementary product promotion: Recommend related or complementary products to those users have previously viewed or purchased.
- Dynamic product advertising: Use dynamic ads to show users specific products they have viewed on your website.
- Testimonials and reviews: Show testimonials and reviews from satisfied customers in your remarketing ads to build trust with users.
In summary, remarketing in Google Ads is an essential strategy to increase conversions and maximize ROI.
By targeting users who have already interacted with your website, you can create highly relevant ads that drive customers to take action.
Take advantage of the many ways to remarket in Google Ads, create custom audiences and optimize your campaigns to achieve outstanding results.