“AI traffic” is not a standard channel in your analytics… yet. And that is the challenge: if you are expecting a report that says “ChatGPT Users” or “Clicks from AI Overviews” as a native metric, you are going to be disappointed. The good news is that you can measure very useful signals by combining GA4 […]
GEO: How to Optimize Your Ecommerce to Appear in AI Responses
The way people search online is changing: more and more users don’t want “10 blue links” — they want a direct answer. That’s pushing Google (AI Overviews), assistants (Copilot, Gemini), and chat-style engines to synthesize information and, at best, cite sources or recommend brands. That’s where GEO (Generative Engine Optimization) comes in: optimizing your digital […]
What is Packaging. And how to pack correctly
After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use WordPress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by WordPress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]