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Google Ads Yes or No?
In recent years there has been a “bad reputation” in the Internet business community about advertising on Google Ads. Many people have had a bad experience with this pay per click system and say they pay too much and get little or no return on investment when talking about this platform.
We all know that Google is the number 1 search engine in the world. And Google Ads represents the biggest source of income for them. The important thing here is to know how to use it and manage it in the right way in order not to have a bad experience with this advertising system.
That’s why people, when investing x money in Ads, consider that their work is done and that, simply by paying Google there is nothing more to do. SEM is exactly the same as SEO, but at an unprecedented level of professionalism and control. The future of advertising that we are already living in the present.
3 advantages of why you should use Ads in your business.
Great measurement system
With the Google Ads platform you can know exactly what is working and what is not working. You can see which ads, keywords and initiatives are generating the most ROI.
Based on this measurement you can make changes and stop those things that are only generating revenue.
Linking with Google Analytics
Google Analytics is one of the best web analytics platforms out there. Best of all, it has a totally free version. By linking Google Analytics and Google Ads you can make a much deeper measurement and analysis of the marketing and advertising initiatives you implement.
Some of the things you will be able to analyze in detail
- User bounce rate
- Percentage of new visits
- Goal and conversion metrics
- User behavior on the site
- Web traffic by country and city
Speed of implementation
Unlike other offline and online advertising systems, with Google Ads you can have a campaign running in about 30 minutes (sometimes less if you are very good)
It should be noted that it also depends on the size of the campaign, the ad groups, the budget, etc. However, you can start receiving highly targeted visits in a matter of minutes.
Interested? Sign up a shop with us and we’ll give you £75 off your Ads investment. But only for a limited time, don’t miss the opportunity!