In the world of eCommerce, one of the biggest advantages offered by platforms like PrestaShop and Shopify is the ability to add modules or apps that enhance your store with new features: from payment gateways and loyalty programs to marketing tools and catalog personalization. However, not all modules are the same and not all of […]
Spam Traffic: Fight Bots with Captcha
INTRODUCTION ABOUT SPAM, ROBOTS AND CAPTCHA TRAFFIC First an introduction before talking about spam traffic, ghost, robots or captcha, in which we put you in background about all this so that you do not find it out of the blue. We live in the era of big data, of data on absolutely everything and of […]
301 redirects for your ecommerce. What they are and how to manage them
When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. what is […]
Alternative payment modules: Why?
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
PrestaShop Metrics. What it is and features
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
PrestaShop Addons: what are they and what are they for?
Undoubtedly, e-commerce is one of the most important parts of today’s economy in every country. Thousands of people around the world have found in this space the way to move forward with their ideas and generate income along the way. Every day, every hour, new virtual businesses are created, in addition to the traditional ones […]