In the world of e-commerce, cart abandonment is one of the biggest challenges faced by any online store. According to several studies, more than 70% of shopping carts are abandoned before the purchase is completed. In other words, 7 out of 10 users who show interest in your products end up leaving without buying. But […]
How to create conversions in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, designed to provide a more complete view of the customer journey in a digital environment that is becoming increasingly complex. Unlike its predecessor, Universal Analytics, GA4 focuses on user-centric events and data, enabling more detailed analysis of user interactions with your website […]
What is a Podcast and why have one?
Podcasts, little by little, are becoming one of the best options to get closer to your followers, address new topics, expand your audience and improve your content marketing strategy. The fact is that over time the way people consume content is changing and content creators must transform themselves according to the needs of customers. The […]