The importance of an online store design is more than proven. The vast majority of users make their purchase decision not only by prices, but also by the confidence perceived at the store. That confidence can be gained by having a good and detailed design, which delivers a very clear message to the customer: we put a lot of care in everything we do.
If you want to have a successful online business, your project must be well thought out and designed. You can work with custom templates, that’s fine, but if you want to have something that makes you stand out from the rest, the best option is to create a 100% custom project. Taking care of every detail to the maximum. Doing A/B testing of each element to determine which is the best structure for your online store.
STEP 1 – Creation of custom Wireframes to structure the store
What is a WireFrame?
A Wireframe is a gray box design. This means that you don’t actually design each element of the page, you just create gray blocks and place them in the space they will occupy in each area of the online store. By doing this, you can get an idea of how your online store will be structured. You’ll be able to test it, moving blocks around to see how it looks, since these changes are done very quickly and the cost is minimal. You’ll make sure that your store has the best usability for your customers.
A/B testing to improve usability and user experience in your online store.
The vast majority of online business are launched without making a previous study of the project, without creating an operation’s scheme and trusting that the designs already created for the templates available, are fully optimal.
Yes, some of the premium templates are fine, they’ve taken care of some stuff beyond the design. But in general, when creating a multi-purpose template, it isn’t possible to optimize it as much as it should be.
With a 100% custom design, you can optimize all the functional details of the project, with a much more usable result and a much higher conversion rate.
STEP 2 – Design creation with Sketch
What is Sketch?
Sketch is the most advanced web design software. Photoshop is dead for web design. With Sketch, you can design stores in a simpler way and it also allows you to create interactive files, so you can see the navigation flow of the store and you can understand each screen. You can create static and interactive designs.
Interactive navigation flow
When the design of each screen of the store has been created, you can create an interactive navigation flow, so that you can see how the whole design will look like and how it will be in the customer’s conversion funnel, from the moment he enters the home page until he finishes an order. Obviously, to make this, it’s necessary to have all the screens, otherwise it can be created partially.
Final design approved by the client
With the design already created, the needed corrections can be made and once all the details for each section and block of the store have been decided, the design will be finished. Now, we can move on to the layout and programming phase, if it’s necessary to create new functionalities for the online store.
STEP 3 – Creation of the store and layout of the design
With the design already finished in Sketch, you can now move on to set up the store with PrestaShop, make all the store configurations, select the base template to implement the created design and program the new functionalities if necessary.
If you are looking for information on how to create customised designs for your online shop, use this form to contact a commercial advisor who can provide you with the help you need for your project.
We will be able to give you a proposal that suits your needs quickly so that you can get your project up and running immediately.
CUSTOMISED SHOP DESIGN
We can help you to have a customised design, either starting from a basic template or doing everything from scratch. We redesign projects even if the available budget is tight.