As you know, social network users are addicted to visuals. There is no point in sharing a link to your blog, web portal or online store a thousand times, if it is not accompanied by an attractive aesthetic. This is where social cards come into play as an indispensable graphic element. So, let’s see what […]
What is Social Media?
Social Media literally means social media, and refers to the techniques, tools and platforms that enable interaction between individuals, companies and brands. Not to be confused with social networks, which are a social media platform, such as blogs, discussion forums, multimedia supports, bookmarking and geolocation services, etc. For a Social Media Marketing campaign to be […]
What is Content Marketing?
Content marketing encompasses all the techniques designed to achieve greater visibility and relevance on the Internet. It usually focuses on writing content of interest to the public, adding images, multimedia, e-books, applications and other resources that maximize its effectiveness. Content marketing can be carried out in social networks, blogs, discussion forums or any other platform. […]
What is conversion rate?
The conversion rate, in ecommerce, is the percentage that indicates how many visits to our website are transformed into conversions. The conversion does not necessarily have to be a sale. It can also be a subscription, the completion of a form or any other goal proposed by the marketer. Therefore, it can be said that […]
What is Google Analytics?
Google Analytics is a free web analytics tool developed by Google. The information it offers allows you to know the behavior of websites and their users, as well as other interesting data such as web traffic, conversions, bounce rates, sections visited, etc. Therefore, every online marketing expert should know what Google Analytics is for and […]