The conversion rate, in ecommerce, is the percentage that indicates how many visits to our website are transformed into conversions. The conversion does not necessarily have to be a sale. It can also be a subscription, the completion of a form or any other goal proposed by the marketer. Therefore, it can be said that […]
What is Google Analytics?
Google Analytics is a free web analytics tool developed by Google. The information it offers allows you to know the behavior of websites and their users, as well as other interesting data such as web traffic, conversions, bounce rates, sections visited, etc. Therefore, every online marketing expert should know what Google Analytics is for and […]