If you are up to date with the changes that are occurring in the field that encompasses SEO, you will have already learned how essential it is to know how to describe a product with the different SEO techniques.
The product listing is gradually gaining prominence, Google’s intention is to ensure that the user has everything optimized, has quality and has everything that is going to interest him.
While it is true that product descriptions are left for last, that is, first the optimization or content creation of the “Home” is carried out, then the “Categories” and finally the products, lately things are changing.
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how to describe an SEO product?
After all, Google wants you to be as natural as possible, it wants you to give value to your content so that the potential user has all the information you need.
We already know that and it’s all very well, but let’s not fool ourselves. SEO exists because there is competition and there is a lot of it on the Internet. If you do not want your products to be forgotten in the dark drawer of Google, you have to do SEO.
First of all you have to know how to make a product sheet, that is, you have to generate a text with your own words and subdivide it into the content itself, measures (if the product has them), features and data sheet.
After having a kind of outline of your product description, you need that touch of magic that will make your articles have much more visibility, optimize the content for SEO.
7 Tips for SEO product descriptions
We have come to learn how to make product descriptions, with these tips nothing can go wrong.
7. Correct keyword
Of course, without performing keyword research, we won’t be able to know how the user is searching for your product on Google.
No matter how much you think the customer is going to search for it one way, that doesn’t mean that’s the case.
You have to know what is the intention of keyword search for that product and as a result, you can start to generate your keyword correctly to know which words are the most searched and which will be the ones you should include “x” times in your product listing.
For the correct realization of the seo content in products, it is important to place the HTML tags correctly, that is to say, that the hierarchy of titles is adequate (only one h1, then h2, h3 and if necessary some h4), if you do not guide Google, it will not know what is important.
The same happens with the “bold” or “italic“, it is essential that the important keywords are with the tag that gives shape to the highlighted in bold. With this, Google will understand that this word is important and so will the client.
5. Meta-title, meta-description and slug
Believe it or not, you have to treat product descriptions as if they were categories (in terms of optimization) and that is why you have to generate a correct meta-title in which you include the keyword with the highest search volume.
The same goes for the meta-description, in which you should put the same keyword you have chosen. At the same time, do the same with the slug, separated by “-” and without any strange characters, including the “ñ”.
4. Features and benefits
Either in the content itself or in a selection table with a separate tab, you have to include the features or benefits why the customer is going to buy that product and not another.
By including this type of content, you are giving value and Google will take it into account, it is a “mini point” for you. In addition, the customer will be much more comfortable if he knows in a technical way what he is going to buy.
Finally, one of the advantages of this action is that you can add more interesting keywords and lengthen your product listing.
3. Optimized images
For something obvious, but sometimes we miss to optimize the images in the product sheets and we usually have many articles.
If you do not get used to optimize them in terms of size and correct weight, you will be increasing the slow loading speed and this can be very detrimental to your website.
Images are like objects in real life, you have to make that object (image) weigh less, and an optimization for example, is a pallet. Following the comparison, with images, a good optimization is to use tools that resize and compress the image you want to use.
2. Product data markup
It may seem a bit more complicated, but as I have been saying before, Google needs information, it wants to know what is the most important thing in that content and it will decide if it is relevant or not.
That’s why there is the data markup, in which you mark yourself everything you can and that is relevant to that product listing (offers, reviews, opinions, etc)
It is true that you need a bit of technical knowledge, so it is best to talk to an SEO agency that can help you.
1. Create videos
Videos have become a key element when it comes to positioning your product content. It’s not because I say so, but because Google has been recommending since the beginning of the year that they be included in the content.
Of course, it has to be fully optimized, as well as images. Videos can boost the percentage of the content that you have taken so much care to be positioned.
short, it may seem tedious and complex to carry out all these tips on how to make SEO product descriptions, but it is totally worth it
Your content will start to be visible!
In case you are not able to carry out your product descriptions, but you have seen that it is essential to have optimized content, we can help you. Just get in touch with us.