Today we are going to talk about Influencer Marketing on Instagram. As we already know, Instagram is one of the most important social networks today and one of the ones that receives more visits per day, from anywhere on the planet. That’s why the best brands use it to give visibility to their products and attract new customers to their business.
Therefore, today we are going to know what Influencers are and how brands take advantage of this new digital figure to achieve an increase in web visits, sales and brand awareness.
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Who are influencers?
Influencers are those people who have a solid community built on their social profile. They can be divided into different categories, according to their number of followers. Thus, we can find, from microinfluencers, who have communities of approximately 2000 followers, to mega influencers, with more than 1 million followers.
These people are specialists in creating content for specific niches, such as fashion, videogames, makeup, etc.
Many only have followers and a solid community on Instagram, others on different social profiles. In the case we are focusing on in this post, obviously, influencer marketing on Instagram works with those content creators who have a solid community on this Social Network.
Brands are well aware of the influence that these users can generate on others, so it is increasingly common to see how they make collaborations to increase the purchase of their products, among other benefits.
Steps to follow with an Influencer on Instagram
There are many different ways to contact these people, to show them the products that your business is selling. The first step you should follow as an Ecommerce is to decide what type of Influencer you need depending on the products your ecommerce offer for sale.
For example, if your company sells women’s clothing for women 40-50 years old, you will need your Influencer to be a woman of that age, with a community of followers that meet those requirements. However, if your company is dedicated to technology, the range you can use is wider, choosing for example, people who are dedicated to video games.
Once you have chosen the Influencer you want, the next step is to contact that person. In many cases, this contact will be made through an intermediary belonging to that person. However, depending on the level of influence of that person, you can contact them directly.
The way in which you can contact the influencer may be through a Direct Message within the Instagram Social Network itself or in other cases, through an email.
Types of collaborations
After deciding where to contact that person, the next step is to decide what we want to offer. Some of the collaborations that you can offer to that person through his or her account are the following:
One of the most used and with which more people will reach you is through the possibility of making a giveaway with a pack of your products in order to get it to go from one person to another and people who had not heard of your brand through this method can do so.
Another method that you can carry out, is to offer the influencer your products so that they can show them on their Instagram profile, in addition to providing them with a coupon code with which you will help the followers to get to know your products in a more economical way.
Another type of promotion that you can offer is the possibility of collaborating with your brand without the need to show the products, but that your brand appears in an interview with that person, for example.
The next step you should take is to decide how you want the influencer to carry out the promotion through his or her social networks. You have to know that in many cases, especially if the collaboration is not paid, you will not be able to choose how the products will be shown.
Types of posts for collaborations
Through Stories, this would be offering you to upload either one or several stories that last 24 hours promoting your product. This is a temporary way to offer products, as being short-lived, many followers may miss those stories.
Post in the feed
Another way is through an image in your feed, which will have a higher cost than the previous method but at the same time you will get a greater benefit, since its duration is unlimited and all followers will be able to see it at any time.
The last method that we are going to tell you, is using a new feature that Instagram has recently incorporated, which is more laborious, but can contain much more information for those people who will see it. This method is through the creation of a Reel.
What to do next?
Once the collaboration has been made, you will have to keep an eye on the metrics to analyze how it affects your sales and to know whether to do something similar on future occasions with that same Influencer or look for others who can help you get what you want one hundred percent.
As we have seen, Instagram Influencers can help you achieve great benefits for your business. That’s why you have to be clear about how much you want to invest in this process, always having clear what your goals are. If you were planning to carry out this type of marketing actions, we encourage you to take the step.