Twitter is a Social Network famous for its dynamism and brevity when communicating with other users. However, since its interesting beginnings, we have not seen it evolve drastically, becoming one of the least daring in terms of new features. With Twitter Blue, we can finally see something new in the social network of the famous […]
Videos: How to use them in your ecommerce to increase sales
THE IMPORTANCE OF USING VIDEOS If you regularly use social networks, blogs, digital newspapers or any other form of digital interaction, you surely have noticed that, since the last couple of years, everything is full of videos that show us different kinds of information, commercial products or day to day topics in the form of […]
What is m-commerce? Pros and cons
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
Bad SEO and how to fight it
SEO in everything SEO dominates the web, and not just ecommerce, but EVERYTHING, because everyone wants to be well positioned. From an online store, to a corporate website, through a blog, a facebook group, a youtuber … that’s it. If you search on Google to learn SEO or How to make SEO, you’ll find that […]
Ideas to increase traffic to your online shop
Some time ago we published a post where we told you the 10 necessary practices to increase the web traffic of your Prestashop store, – you have it here. And we even published an infographic because we considered that it was a very valuable information for any online merchant. Well, now we want to offer […]
How to monetize your YouTube videos
Making money through social networks can often be complex, especially when it comes to knowing where to start or how to achieve our goal in the time we have proposed. To be more specific, today we are going to talk about the most important and well-known social network of videos in the world. It has […]
Why is it so important to prioritize mobile devices?
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating. But also our way of informing ourselves, interacting with each other, and consuming products and services. An online store gets can easily […]
How easy is SEO?
Organic positioning in an online store. It is too often to see how many companies, especially SMEs, waste all the time in the world to solve the riddles of organic positioning of their digital business. It must be frustrating to see how after putting into practice everything you’ve read about SEO, things don’t work as […]
How to create the right subject for your newsletter
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
Instagram Shopping: What it is and Steps to set up
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
What is Facebook Ads: Quick Guide
You probably know about Facebook or Instagram ads, either because you’ve been told about them or because you’re a user of these Social Networks and you’ve come across them. If you want to know what Facebook Ads is, a fundamental pillar in Social Media Marketing and how it works, keep reading, we have prepared a […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use WordPress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by WordPress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Why you should use Google Ads
Google Ads Yes or No? In recent years there has been a “bad reputation” in the Internet business community about advertising on Google Ads. Many people have had a bad experience with this pay per click system and say they pay too much and get little or no return on investment when talking about this […]
Strategies for attracting new customers from Amazon to your online store
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
Content Marketing for eCommerce: the definitive solution
The content we show visitors in an online store, blog or any website is one of the main attractions for the user. The quality and usefulness of it are some of the most urgent demands of consumers in the digital space. The product or service you offer to your customers is clearly your main focus […]
Creative naming. Examples and techniques
One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. What is […]
Social Networks: Advantages and Disadvantages for your company
Social Networks suffer a paradoxical situation. Many people know them and use them in their free time, from their personal profiles, to tell others about their holidays or upload pictures of their children. But, as a small and medium company (I would like to think that the big ones already have this clear), do you […]
What is a Community Manager?
A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks. Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, […]
Which are the most used Social Networks?
Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]
What is a StartUp? Useful Information
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
What is a Marketplace? Everything you need to know
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Branding: Turn your online store into a brand
Decades ago, only big companies did corporate branding studies, as they were the only ones with the budget to carry it out. Today, however, even the smallest Internet company knows the importance of online branding to reach the goal to have a quality e-commerce. But do we know exactly what branding is? What is corporate […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
How to Brainstorm Effectively
Creativity is one of the characteristics that every company should encourage. Sometimes, many employers fail to get their work teams to bring enough innovation to make the company grow. In these cases, and it happens very often, everything stagnates and years go by doing the same activities without achieving a real goal. Being creative is […]
Email marketing strategies for ecommerce
The figures generated by eCommerce (electronic commerce) in recent years are increasingly amazing, many businesses see it more and more clear that the future is in the world of online sales. Despite the fact that ecommerce still only represents 20% of card sales (2018), its growth faces the clear decline of traditional commerce. Therefore, we […]
Make the most of Dynamic Search Ads on Google
When defining the SEM strategy that we’re going to use, one of the factors that will accompany it will be the ad format. Depending on what we want to achieve with our campaigns, we’ll have to choose between different formats. Today we’re going to talk about a type of ad in text format that is […]
Subscribe to Newsletter
Subscribe to our newsletter to be informed about Innovadeluxe news and offers, and you will also receive free information about marketing tips to increase sales in your business.
You have successfully subscribed!
Basic information on data protection
Responsibility: We inform you that the personal data you provide by filling in this form will be processed by IDX with CIF: B86091451 as the company that owns and is responsible for this website. Purpose: The purpose of the collection and processing of personal data is to manage the request for information on products, services or commercial promotions offered by IDX through www.innovadeluxe.co.uk. Legitimation: Consent of the interested party. Recipients: Our system hosts the information on servers located at www.ovh.es, and we also use Acumbamail.com to manage our email communications. Rights: You may exercise your rights of access, rectification, limitation and deletion of data at rgpd[at]innovadeluxe.com as well as the right to lodge a complaint with a supervisory authority. Additional Information: You can consult the additional and detailed information on Data Protection in the Legal Notice.